1. Leah McInnis William Silver Camesha MacKenzie Tristan MacDonald Allison Duggan December 1 st, 2008 HKIN 471

2. Overview of the Firm Fan Club for X Athletics Sell $25 memberships to X students –T-Shirt –Prime Seating –Contests –Deals

3. Industry Analysis Current Industry: Entertainment Size of Industry –Large Industry showing growth –$2.3 bill (1998) to $3.2 bill (2003)  41% increase Major Competitors –Local Bars (Piper’s Pub, The Inn, Pat’s Place) –Local Movie Theatre (Empire Theatre’s) –Household events –Specific “Special” Community Events

4. Current Trends Technology –Video Games, other alternatives Internet –Webcasting Economic Recession –Not as much money to spend on extra activities

5. Mission “The Hype Squad wants to create awareness of athletic events on the university campus and generate a larger attendance to home games. We wish to enhance the athletic event environments by providing social benefits to those involved. We are also working to generate funds to donate to charities and programs in the local area and give back to our community.”

6. Positioning The Product Social Organization –Donating proceeds to local charity Contests –Half court shots, Field goal kicks Social Activity –Sport Entertainment as well as socializing –Create friends through shared interests Through Partnerships –Molson Canada

7. Place St. Francis Xavier University Campus Memberships can be purchased during the school year corresponding with the athletic seasons. Memberships can be purchased at: –The Oland Centre and Keating Millennium Centre (during home games) –Keating Millennium Box Office (everyday during operating hours) –Online (through TheU.ca) –Student Union Building (during special promotional week)

8. Evaluation of the Marketing Plan Online Counter (Website) Size of the group/Support

9. Financial Plan Revenue –400 Members, $25 per Member –TOTAL= $10,000 Expenses –T-Shirts: $10 each, $4000 –Materials: $300 –Marketing Budget: $1000 –TOTAL= $5300 Net Income= $4700