1. Career Education Course on Cultural and Creative Industries

2. Objectives
Understand the changes in the work world and develop positive attitude towards these changes;
Explore different industries;
Identify factors leading to career success; and
Relate your academic and other learning experiences, in and outside class, with the knowledge and information of the six industries of Hong Kong.

3. Answer
Image: Wikimedia Commons

4. Economic Contribution of the Cultural and Creative Industries
Value Added:
HK$62.9 billion
Represented 4.1% of GDP; the ratio edged up by 0.1 percentage point as compared with 2008.
Total Employment: 188,250 persons
Percentage share in total employment remained at 5.4% in 2008 and 2009.
Data Source: Census and Statistics Department.

5. Scope of the Industry Cultural and Creative Industries
film, video and music
performing arts
design
Cultural and Creative Industries
art, antiques and crafts
publishing
architecture
software, computer games and interactive media
advertising
television and radio
Source: Hong Kong Monthly Digest of Statistics (February 2011).

6. Government’s Initiatives
Some of the finalised initiatives
Sponsoring a one-year full-time technical training programme
Supporting local creative talent in a wider range of creative industries
Working closely with creative industries to develop signature events
Using the new media to explore new markets and promote themselves worldwide
Revitalising the former Police Married Quarters on Hollywood Road
Source: Hong Kong Government’s Press Release on 24 November 2010 titled “LCQ10: Development of the Six Priority Industries”.

7. Role of WKCD
To develop the WKCD into an integrated arts and cultural district that will:
Provide quality culture, entertainment and tourism programmes with a must-visit appeal for both local residents and visitors from around the world;
Meet the long-term needs of Hong Kong’s arts and cultural development and foster organic growth and development of culture and creative industries; and
Become a cultural hub for attracting and nurturing talents, an impetus to improve quality of life, as well as a cultural gateway to the Pearl River Delta.
Source: West Kowloon Cultural District Authority. 2010/2011 Annual Report.

8. Role of Create Hong Kong
Facilitating start-ups and development of creative establishments 2
Nurturing a pool of creative human capital which will form the backbone of our creative economy 1
Generating demand for innovation and creativity and expanding local market size for creative industries 3
CreateHK is a dedicated agency set up under the Commerce and Economic Development Bureau. Its seven strategies are:
Promoting creative industries on the Mainland and overseas to help explore outside markets 4
Fostering a creative atmosphere within the community 5
Developing creative clusters in the territory to generate synergy and facilitate exchanges 6
Promoting Hong Kong as Asia’s creative capital 7
Source: CreateHK.

9. Potential Development in Cultural and Creative Industries
Cyberport Digital Entertainment Incubation-cum-Training Centre
InnoCentre
Digital Media Centre
Urban Design
CreateHK
Museums
Arts and Culture
Arts Development Council
Film
New Homes in Old Buildings for the Creative Industries
WKCD
Local Artistic Talent
Hong Kong Design Centre
Source: Facts Sheet of Creative City (May 2011).

10. Key and Related Businesses
performing arts
graphic design
interior design
fashion design
product design
live performance
design services for furniture, shoes, toys and related articles
theatrical entertainment
Source: Hong Kong Standard Industrial Classification (HSIC) Version 2.0. (2009) Census and Statistics Department, HKSAR.

11. Key and Related Occupations and Entry Qualifications Required (1)
Typical Entry Qualifications
Typical Knowledge and Skills Required
Typical Soft Skills Required
Graphic Designer / Illustrator
Higher diploma holder or above in graphic design or related discipline
Knowledge about layout and design principles
Strong sense of typography, colour, beauty and printing knowledge
Solid visualisation technique
Proficient in Illustrator, Photoshop, InDesign, Dreamweaver, Flash, etc.
Creativity
Presentation skills
Project management
Problem-solving
Work independently and responsibly
Teamwork
Time Management
Mature
Persevering and open-minded towards broad spectrum of tasks
Communicate verbally, visually and in writing

12. Key and Related Occupations and Entry Qualifications Required (2)
Typical Entry Qualifications
Typical Knowledge and Skills Required
Typical Soft Skills Required
Fashion Designer
University / IVE graduate in design / textile discipline
Proficiency in computer art work & graphic design is a must
Familiar with design software
Have strong sense of knit & woven
Sensitive to fashion trend
Preferable with training / experience in sample fitting, measurement grading or pattern making
Aggressive, independent and self-motivated
Cheerful, with excellent interpersonal skills and a good team player

13. Key and Related Occupations and Entry Qualifications Required (3)
Typical Entry Qualifications
Typical Knowledge and Skills Required
Typical Soft Skills Required
Product Designer
University or Technical Institute graduated in product design studies
Understand the full design and development process. Designing new products from research & analysis, idea sketches, computer renderings to prototyping stage
Strong experience in the field of small appliances and product development
Proficient in Photoshop and Pro/Engineering for product presentation
Good interpersonal, presentation and communication skills
Detail minded
Proactive
Able to work independently/ collaborate with a team in tight deadlines
Willing to learn, highly efficient in work and strong creative sense

14. Key and Related Occupations and Entry Qualifications Required (4)
Typical Entry Qualifications
Typical Knowledge and Skills Required
Typical Soft Skills Required
Performing Arts Assistant
University degree
Preferably 1 to 2 years’ relevant experience in arts and culture
Good verbal and written communication skills in English
Good interpersonal skills
Project Coordinator
Degree from a tertiary institution or equivalent
At least 2 years’ experience in multi-tasking administrative positions or event management
Experience in the administration and coordination of performing arts outreach projects
Good computer literacy
Good command of both spoken and written English and Chinese
Strong organisational management and interpersonal skills
Positive team player

15. Key and Related Occupations and Entry Qualifications Required (5)
Typical Entry Qualifications
Typical Knowledge and Skills Required
Typical Soft Skills Required
Production Manager
Tertiary level qualification in a relevant theatre technical arts or theatre management discipline
Extensive professional experience as Production Manager for theatre, dance or opera companies
Experience working in a Performing Arts conservatoire context or equivalent
Fluency in spoken and written English

16. Chung Ying Theatre Company
Career Stories
Ms. Prudence MAK
Founder and Designer
Chocolate Rain
Mr. KO Tin-lung
Artistic Director
Chung Ying Theatre Company

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Image: Wikimedia Commons 6 5 4