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Published byAustin Sanders Modified over 9 years ago
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Logo Licensing: How to protect your brand while generating revenue Presented by LRG Prep
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History of Collegiate Licensing LRG Founded in 1991; 194 collegiate clients today; Royalty accounting & collection, trademark enforcement, merchandising & brand development;
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Emergence of High Schools at Retail
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High School Licensing 7.5 Million high school athletes per year; More than 500 Million fans in attendance annually; According to USA Today Sports each high school athlete is supported by at least 8 relatives/friends;
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High School Licensing 3,491 participating high schools nationwide; More than $3 Million in royalty revenues have been generated since the inception of the NFHS Licensing Program in 2010; 28 licensees including Nike, Under Armour, & Russell;
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High School Licensing
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Why License Your Logos? Control the use of your school name, mascot, & logo; Generate royalty revenue from the sale of licensed merchandise; Promote your brand and use unique logos to avoid trademark infringement;
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High School Licensing Q&A Dick Welsh LRG Prep dwelsh@lrgusa.com www.lrgprep.com
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