1. Children and Electronic Media TIRANA, ALBANIA 25-26 May 2012

2. Children and electronic media: opening If we would imagine television as a prism, through which is traversed the light of today audiovisual communication, we could imagine the spectrum of transmitted messages: All these, open and hidden messages, are addressed to a wider audience, including all age groups, influencing to them until alienation.

3. Children and electronic media: opening We lack a filter to adapt these messages, to protect different ages, especially children and young people, facing the pressures of electronic transmission. These adversely affect in their physical, mental and psychological health.

4. Children and electronic media: opening Missing filter for the children: Unpredictable risk

5. Children and electronic media: analysis To concrete this analyze, we have separate prism sites, imagining three triangles. I. Analog television II. Digital broadcasting periods III. The future

6. Analysis: I. Analog television

7. Analysis: II. Digital period

8. Analysis: III. The future

9. Children and electronic media: Conclusions By projecting basic triangle of our imagined pyramid, we would have triangle respectively: –Open risk for children and young people –Risk for children and young people turns into danger –For children and young people: fatal danger

10. Children and electronic media: Conclusions By projecting basic triangle of our imagined pyramid, we would have triangle respectively:

11. Children and electronic media: Conclusions The use of terms like risk, danger and fatal danger, is not to be afraid of the quickly expansion of electronic media. Media factors should be sensible on their responsibility that they have toward society in every product transmitted. To sensibly especially, all the society factors, for the responsibility that have radio and televisions operator on physical, mental and psychological health of children and young people.

12. Children and electronic media: Conclusions Above all, we are parents, educators, responsible citizens, than we are journalist, showmen, artist, a public person, owner of a media or of broadcasting platform etc. Its time that every transmitted product which comes to our homes without passport, so, should be certified: SUITABLE FOR CHILDREN AND YOUNG PEOPLE. This certification, in my opinion, must be by a specialized board to implement the ethic and moral norms and they should be near every transmission operator.

13. Children and electronic media: Conclusions This board should be in continued contact with citizens, and specialized institutions, including regulators entities, like NCRT in Albania. Regulators entities must keep contacts at regional level and beyond. Ethics norms change from a period to another and from a place to another, but the care about physical, mental and psychological health in children and young people is a priority in every time and every country. So, we always have something to learn from each other.

14. Until now, NCRT works supported on the low For public and private radio and television in Albania, changed, of year 1998, where is required: To respect particularly wrights, interest, moral and legal requirements, for the protection of minors. Complaint Council, and warning and regulation sing are built and works based on this low. The new low which is expected to be approved soon by Parliament of Albania pays a special attention protection of the children and young people including establishments of ethic boards for every transmission operator. Children and electronic media: Conclusions

15. Children and electronic media Thank you for your attention Worked by: Dr. Tonin Cobani Director of programs at NCRT Translated by: Blerina Osmani Specialist in monitoring studio at NCRT Designed by: Endrit Kopliku IT specialist at NCRT