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Published byChristopher Torres Modified over 11 years ago
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INPUTS OF WORKING GROUP 3
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A Sleeping Giant Turn Handball to the number sport in the World Lets not accept the under dark position
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How to turn handball into A leading brand ? Existing USP : Entertainment High speed Team spirit Physical contact Closeness to players
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GAME POSITIONNING HANDBALL BEFOREDURINGAFTER
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POSITIONNING HANDBALL BEFORE Focusing on kids Create excitement Qualification tournaments Story telling Promotion / Attention
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GAME POSITIONNING HANDBALL DURING Fan fest Stars Hospitality Frequency of the tournament More link with press More focus on the players
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POSITIONNING HANDBALL AFTER Promotion Fixed calendar Follow ups on matches and statistics Ranking on the teams Stories on Social media Gardner
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WISHES FOR THE WORLD CHAMPIOSHIPS IN SWEDEN Higher quality of hospitality More involvement of young people More focus on digital media Improve communication : In quantity and in quality Improve the use of the social media Professional look of the venues Promotion of the young stars Venue quality consistency Repeatable tournaments
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Proposal for follow up New forum to be organised after or during the World Championships in Sweden
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