1. Beaufort County Community College Presenters Sandria McFadden Rhunell Boyd Girls Night Out

2. Project Goals Educate Women about Nontraditional Careers Educate Women about Nontraditional Careers Eliminate Unsupportive Attitudes Eliminate Unsupportive Attitudes Decrease Workplace Discrimination Decrease Workplace Discrimination Enhance Career Development Activities Enhance Career Development Activities Market Community College Programs Market Community College Programs

3. Partners for Success Girls! Girls! Girls! Business/Industry Leaders School System Community College System

4. Whats In It For Me? Better Pay Better Benefits Greater Autonomy Opportunity to work outside, be physical, and work with your hands

5. Obstacles Student Apathy Importance of Buying In Timing Focus Group Geographical Location

6. Marketing Plan Strategies –Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration Budget –$1000 Tech Prep Grant

7. Conclusions - Success in Introducing Nontraditional Careers to Women - Increase Focus Group - Increase School System Support - Follow-Up