1. Creative industrial possibilities of media and technology interface within Eastern partnership Raimonda Laužikienė, Klaipeda Economic Development Agency (KEDA)

2. How creative industries strategies shape up a future of business

3. What is creative industries? CREATIVE INDUSTRIES “..which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property” (UK Department of Culture, Media and Sport) are decisive in advancing towards the knowledge-based economy. THEY COMPRISE advertising, architecture, crafts, design, film, photography, broadcasting, software/ games, (electronic) publishing, music, visual and performing arts.

4. CULTURAL SITES VISUAL ARTS PRINTED MEDIA DESIGN CREATIVE SERVICES NEW MEDIA AUDIOVISUALS PERFORMING ARTS TRADITIONAL CULTURAL EXPRESIONS CREATIVE INDUSTRIES HERITAGEARTSMEDIA FUNCIONAL CREATION UNSTADT classification of Creative industries

5. The creative catalyst DESIGN Social well being & community Business & finance Science & ecology Technology & communication

6. Design perspective styling user-centered design management strategy of design driven innovation social entrepreneurship design as urban regeneration

7. ~0.8% of the Lifecycle-Investment are for Design ~80% of customer’s buying decision are by Design User-centered design

8. Design driven innovation INNOVATING BY COMBINING PROVEN TECHNOLOGY

9. Hippo Water Roller Source: Design revoliution DESIGN - Green & social

10. LifeStraw Personal DESIGN - Green & social Adaptive Eyecare Source: Vestergaard FrandsenSource: Joshua Silver

11. BoGo lights DESIGN - Green & social Low-cost prosthetics for landmine victims Source: GadShaanan Design Source: SunNight Solar

12. Hybrid energy delivery device GROW DESIGN - Green & social

13. Hybrid energy delivery device GROW Source: SMIT

14. DESIGN - Green & social Aqua Pac Solar cooker Source: www.bcksolar.com.ar Source: Solar Solutions

15. One laptop per child XO computer Source: fuseproject, OLPC, Massachusetts institute of Technology Media Lab The dissemination of technologies. “Leapfrogging”

16. Creation of an iconic eco-roof in a public space associated with one of the pedestrian roads in the centre of the city. It enhances a creative atmosphere through design, culture, leisure, specific lighting, rain protection, temperature control, etc. Benchmarks: Clark Quay (Singapore) Design as urban regeneration Eco-roof Source:

17. Creative Growth (INTERREG IVC): To contribute to European competitiveness and accelerate regional economic growth through the development of the creative sector as a new business sector [LP: Östsam Regional Development Council - SW] CITIES (INTERRREG IVC): To improve regional and local policies addressing the promotion of creative industries, namely creative entrepreneurship and urban regeneration [LP: Municipality of Klaipeda – Lithuania] Creative Metropoles (INTERREG IV C): To strengthen the capacity and effectiveness of public support to unlock and support the economic potential of the creative economy [Riga City Council - Latvia] CCC – Creative City Challenge (INTERREG IVB – North Sea): To strengthen the innovative capacity of cities through the development of urban creative clusters. [LP: Hamburg University of Applied Sciences – Germany] URBAN CREATIVE POLES (Baltic Sear Region). LP: Brandenburg University of Technology Cottbus-Germany (from 2011) European Creative Projects

18. Klaipeda Economic Development Agency, H. Manto 84-217, LT-92294 Klaipeda, Tel.+370 46 311 010 www.investinklaipeda.com www.kepa.lt