2. out with the old…  in with the new... 

8. ART DECO

9. SURREALISM

10. ADVANCES IN TECHNOLOGY/TECHNIQUES nylon fibers- marketed by DuPont, 1938 shown at 1939 World’s Fair emergence of the zipper started out as a “hook fastener” universally accepted by the mid 30’s B.F. Goodrich bias cut- using the diagonal direction to achieve drape and stretch Madeleine Vionnet

12. trend: exposed back tanning became fashionable formerly associated with poor/working status now, a healthy glow was sexy

14. SILK/ PRINTED FLORAL SILK DRESSES designs varied from a cottage garden print to more exotic oriental blooms silk was an appropriate match to the long, sleek dresses of the 30s

15. TREND: RUFFLES ruffles made from tiered layers of fabric helped designers to accentuate the female form phased out by the 1940s

16. Gertrude Lawrence actress long sleeve dress & jacket narrow stripes ↵ popular in early/mid 1930s

17. HIGH CAP SLEEVES Robert Piguet was a pioneer designer for these Romantic sleeves aka “puff sleeve” worn to parties

18. HALTER DRESS

19. SWIMWEAR

20. SHOES

21. DESIGNER: ELSA SHIAPARELLI French designer, eventually came to America influenced by surrealist art worked with Salvador Dali was successful at publicizing her work

22. HATS small and shallow styles perched to one side and to front exposed hair in the back 1930s Hair1930s Hair https://www.youtube.com/watch?v=QCtNAGr0_Ec

24. Common Fabrics Wool Flannel Tweed Linen

25. EARLY 1930S Great Depression- 1929 Conservative fashion Close cut suits Somber colors Greys, browns, beige, or light blues

26. SUITS Early 30’s Fitted Single or double breasted lapels Button fastenings Wide shoulders Introduction of the knitted waistcoat

27. SUITS CONT’D Late 30’s More generous cuts Jackets with padded shoulders Fuller sleeves

28. TROUSERS Creased and cuffed at the bottom Businessmen Tapered trousers Younger gentleman Flowing trousers with long coats in the zoot suit style zipper replaced buttons in many garments

29. LATE 30’S Greater economic stability Freedom of expression Hollywood and the glamorous world of celebrities

30. UNDERGARMENTS Loose underpants and vests Boxers and briefs Elastic waistbands Y-Vent brief style were invented by jockey in 1934

31. SWIMWEAR Constructed from wool One piece that covered the chest area with straps over the shoulders Panel over the front leg openings Introduction of swimming trunks

32. ACCESSORIES Pocket handkerchief Silk scarves Leather gloves Sunglasses Hats Bowlers and fedoras Trilbies and boaters

33. HAIRSTYLES Short hair Beards were unacceptable Short mustaches were popular

34. FOOTWEAR Popular colors Black, brown and tan leather, and two toned brogues Loafer shoe currently on trend began its popularity in the 30’s