1. AGWAPLAN Results from the evaluation of the integrated advice in the AGWAPLAN project Mads Lægdsgaard Madsen Faculty of Agricultural Sciences University of Aarhus

2. AGWAPLAN Background for this presentation Barrier report II. -an evaluation of the integrated advice in the AGWAPLAN project (Evaluering af den integrerede rådgivning i AGWAPLAN, see www.agwaplan.dk) Method: - a sociological interview research. Interviewpersons: Representatives from: -Farmers -Agricultural advisers -Municipalities -Environment Center

3. AGWAPLAN Main results from the evaluation report 1.Most farmers are positive about working in a cooperative proces in the integrated advice concept in the AGWAPLAN project. 2.Farmers’ motivation to more environmental friendly behaviour can be based on both change in attitudes but also through strategic and production economic issues. 3.But there is a lack of integration inside the organisations involved in the integrated advice. 4.There is a lack of integration between local authorities and Environment Center.

4. AGWAPLAN 1: Integrated Advice Stakeholders: Konsulent Subjects: Environ- mental authorities Consultant Farmer IA Production Economy Environment Environmentally friendly production IA

5. AGWAPLAN 1: Results from the integrated advice  Farmers changed attitude to cooperation about environmental issues.  Farmers changed attitude to possible integration of initiatives in their production.  The more precise formulation of the problem the better results in the cooperative proces.  It provides understanding of the problem and between the parties involved.  Farmers can integrate their contribution in their management strategy.

6. AGWAPLAN 2: Motivation for changing behaviour Integrated advice in AGWAPLAN:  Farmers found their own economic or strategic motivation for changing behaviour through integrated advice.

7. AGWAPLAN 2: Economic and strategic motivation to cooperative approaches  Short term: More nutrients stay in the fields.  Medium term: Positive relations to local authorities and local society ensure agricultural production possibilities for the farm.  Long term: Farmers want to give a cooperative image of an environmental friendly business to ensure future farming in Denmark.

8. AGWAPLAN 2: Farmers’ motivations for changing behaviour:  In AGWAPLAN farmers changed behaviour on basis of production economic and strategic motivations.  These motivations were supported by integrated advice.

9. AGWAPLAN 3: Internal integration in organisations  Individuals have been comitted to AGWAPLAN as a project.  Cooperation builds on personal relations in the project  Relations between organisations is limited to relations between individual staff members  Relations between organisations is very vulnerable if e.g. a staff member changes field of responsebility

10. AGWAPLAN Integrated advice – backing and organisation Environ- mental worker Environ- mental Consultant Farmer IA

11. AGWAPLAN Integrated advice – backing and organisation Farmer IR Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Lack of Communi- cation Farmer I Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Lack of Communi- cation Farmer I Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Lack of Communi- cation Lack of Communi- cation Farmer Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Lack of Communi- cation Lack of Communi- cation

12. AGWAPLAN 3: Internal integration in organisations Lack of integration between production consultants and environmental consultants - to provide proper long term integrated advice. Lack of of integration between local agronomic knowledge and the planning proces regarding WFD. Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Lack of Communi- cation Lack of Communi- cation

13. AGWAPLAN 4: External intregration across organisations Farmer IA Environ- mental Consultant Production Consultant Agricultural Advisory Environ- mental worker Planning worker Local Authority Environment Centre Lack of Communi- cation Lack of Communi- cation

14. AGWAPLAN 4: External intregration across organisations  Environment Centres have biological and hydrogeological expert knowledge.  Local authorities have local farm related kvowledge.  Dependent on each others knowledge.  Integration between organisations is needed.

15. AGWAPLAN Main results from the evaluation report 1.Most farmers are positive about working in a cooperative proces in the integrated advice concept in the AGWAPLAN project. 2.Farmer’s motivation to more environmental friendly behaviour can be based on strategic and production economic issues. 3.But there is a lack of integration inside the organisations of the advisory service and local authorities which is needed to ensure long term effect. 4.There is a lack of integration between local authorities and Environment Center concerning expert knowledge and competences.