3.  UAE formed from 7 emirates along Persian Gulf  One family rule  Only 6% of GDP from oil (depletion 2010)  Half the size of the GTA  1 million population in 2007  Only 19% born in UAE  Subtropical desert climate

4.  Tourism  Air Travel  Finance and Business

5.  Creating a globalization-friendly environment  Selling a brand  investment

6.  Bringing “moral laxity” of the West › Serving of alcohol in hotels › Skimpy bathing suits › Religious tolerance  Loss of conservative Islamic society  Reliance on outside world