1. Social Networking for Social Good Roundtable Discussion September 16, 2015

2. Networking Drives Nonprofit Success, Online & Offline iMission Institute

3. A Clear Strategic Framework Needed iMission Institute The Social Seige: Too Many Options Coming Too Fast

4. iMission Institute Social is Natural We live in a web of informal networks

5. Formal Networks Are Designed & Built with Skill & Insight iMission Institute

6. Strategic Dimensions of Social Networking 1. Primary Connections iMission Institute

7. Strategic Dimensions of Social Networking 2. Community Building

8. iMission Institute Strategic Dimensions of Social Networking 3. Node-Building

9. iMission Institute Strategic Dimensions of Social Networking 3. Web-Building

10. Social Network Fun Fact Learning: Your Friend’s Friend Will Have More Friends Than Your Friend. Action: Create opportunities for your friends to asks friends to asks friends. Example: Ice Bucket Challenge – Pour ice water while asking 3 friends to participate. iMission Institute

11. Strategic Dimensions of Social Networking 4. Coalition Building – Linking Formal Networks

12. iMission Institute Strategic Dimensions of Social Networking 5. Influencer Building – Linking Formal & Informal Networks Through People Central to Network Top 5% of influencers reach 85% of your extended online reach

13. Strategic Building Blocks - Review Primary Connections– bonds between you and your stakeholder. Community Building – bonds among primary stakeholders. Node building – get primary connections to organize their relationship to act together on behalf of the organization. Web building – bridging to other informal networks Coalition building - bridging to other formal networks. Influencer Networking – get folks central to networks amplifying each others messages. iMission Institute

14. Targeting Influencer Networking from Hootsuite Contacts

15. Targeting Klout

16. Accelerated Recruitment with Facebook Ads iMission Institute

17. Transmitability … and Contagion iMission Institute Wrap the Campaignable Idea in Story Easily Told

18. Ice Bucket Challenge ‘Rules’ iMission Institute Nominated via Social Media Accept the Challenge…within 24 hours … or pay. Add donation link Tag ‘@’ people you want to challenge Upload to social media with #tags Scripted activity with video Challenge 3 Others During Your Pour & State the You are Donating Donate

19. Building & Managing Social Networks is…  Multi-Disciplinary  Cross-Functional  Strategic  Start right now iMission Institute