1. Public Service Announcements (PSA)

2. Think, Pair & Share What is a public service announcement? Where do we encounter public service announcements? How are public service announcements different from commercials?

3. Public Service Announcements: are commercial messages usually sponsored by non-profit organizations ex: MADD or Canadian Blood Services, are messages to inform the public about an issue ex: “don’t drink and drive” or “the warning signs of a stroke”

4. Public Service Announcements: are not trying to sell a product...they promote a value system ex: “donate blood” or “reduce, reuse and recycle” usually play on the audience’s emotions; this strong emotional pull can convince the audience to support the cause supported by the message ex: “what would you do if your son or daughter needed blood?”

5. Like advertisements, PSAs can be found: On posters On the radio On television And each medium requires a different mode of presentation.

6. Television messages use sound and visual effects to create a cohesive message. ACTIVITY: PSA Analysis Chart

7. http://www.youtube.com/watch?v=ChqSFiS6Kb8www.youtube.com/watch?v=ChqSFiS6Kb8 http://www.youtube.com/watch?v=Pgc4U6x8MQA&NR=1www.youtube.com/watch?v=Pgc4U6x8MQA&NR=1 http://www.break.com/usercontent/2007/11/Really-Disturbing-PSA-409004www.break.com/usercontent/2007/11/Really-Disturbing-PSA-409004 http://www.youtube.com/watch?v=90rw7_6cUDEwww.youtube.com/watch?v=90rw7_6cUDE Canadian PSAs http://www.youtube.com/watch?v=0NZGPVBCrjY&NR=1www.youtube.com/watch?v=0NZGPVBCrjY&NR=1 What techniques are used to gain audience support for these campaigns? Who are these PSAs geared towards? What techniques are used to engage each audience?