1. Opening Address Wireless Spectrum Strategies 2006 Lyn Maddock Deputy Chair Australian Communications and Media Authority

2. ACMA Why – Need for a multi-use spectrum and content regulator » Emergence of digital technology » eg 3G mobile phone » egInternet content » eg vendors involved with WiMAX How – A policy neutral merging of the ABA and the ACA When – From 1 July 2005

3. ACMA Regulatory Approach Principle of industry responsibility Technology neutral Degree of regulation tied to sector influence Facilitative

4. Challenges Policy review & other regulatory developments Risk management Industry boundaries & jurisdiction Managing industry & consumer expectations Improving the way ACMA works so that it can be a “state of the art” regulator Responding to the opportunities provided to a converged regulator.

5. Inputs to Industry Industry Outputs Strategy, Analysis & Coordination Corporate Services Legal Division ACMA Deputy Chair and Members Lyn Maddock and Chris Cheah ACMA Chair / CEO Chris Chapman Nerida O’Loughlin James Shaw Dianne Carlos Marcus Bezzi Giles Tanner

6. Regulatory Tools - for Change and Uncertainty Codes of Practice Industry Guidelines Consumer information and education Transparent decision making Trials of new technology Standards Sanctions

7. Consultation Increasingly complex market Increasing availability of products and services Increasing number of large and small operators Need to consider all segments of market Broad range of views needed to develop strategies

8. Why Do We Need Strategies? Wireless Access Broadband Mobile TV Existing Users

9. Increasing demand for WAS? Multiple indicators of increasing demand – Rapid development of new technologies – Increasing number of operators – Increase in international activity (ITU, WiMAX forum) – Increase in number of licences for WAS

11. Mobile TV is coming Trials in over 20 countries Take up of over half a million in Korea Commercial launches in Italy and US expected in 2006 Analyst predictions vary but all indicate significant growth – 90 million by 2008 – 150 or 270 million by 2009 – 107 million by 2010

12. WiMAX profile bands vs Current uses

13. Overview of spectrum planning Identify & analyse emerging requirement(s) Allocation and market needs Interference management Licensing & regulatory issues Public consultation ACMA decision & implementation

14. Future vision Pro-actively anticipating industry and consumer needs Seamlessly integrating spectrum needs Enabling greater flexibility Reducing prescriptive rulemaking, particularly in regional areas Encouraging cooperative sharing and thus increasing spectrum efficiency

15. Please get involved Feedback on published discussion papers. Feedback on emerging needs.

16. Wireless Spectrum Strategies 2006 Lyn Maddock Deputy Chair Australian Communications and Media Authority