1. Mobile Gaming from Asia

2. GDC20042 The Asian Tigers !

3. GDC20043 Overview of Asian mobile markets Mature Markets Mixture of technologies – CDMA, GSM Mixture of platforms Trendsetters – Korea, Japan 3G in many countries EVDO & EDGE trials underway * all data in the presentation based on market estimates MS-DOS

4. GDC20044 Market overview Hong Kong –New World Mobility (6,80,000) –Orange HK ( 1.7 million) –HKCSL(1.08 million) –Peoples Telecom (6,50,000) –Smarttone(1 million) –Sunday(4,80,000) Technology –GSM –Java Singapore –M1(1 million ) –Singtel(1.53 million) –Starhub(0.9 million ) Technology –GSM –Java

5. GDC20045 Market overview India –BPL(1.4 million) –Orange Hutch(2.9 million) –Airtel(4.7 million) –Reliance(4.5 million) –BSNL& MTNL(4.2 million) –IDEA( 2.2 million) Technology –GSM + CDMA –Java and BREW Indonesia –Telekomsel(14 million) –Selular( 7 million) Technology –GSM –Java

6. GDC20046 Market overview Malaysia –Celcom(3.5 million) –DiGI( 2 million +) –Maxis(4 million) Technology –GSM –Java Philippines –Globe(8.9 million) –Smart(10 million) Technology –GSM –Java

7. GDC20047 Market overview Thailand –DTAC( 6 million) –AIS( 12 million) –Hutch CAT –Orange(1.8 million) Technology –GSM + CDMA –Java and BREW Taiwan –TCC( 7 million) –Chunghwa Telecom (8 million) –Fareast Tone( 2 million) Technology –GSM + CDMA –Java, IMODE and BREW

8. GDC20048 India ! What's hot! Java services are live from Airtel, Hutch, BPL, Reliance. BREW to launch soon Pricing – Rs. 50 (USD 1.2) for full version, Rs 20 (USD 0.4) for demo version. Reliance is offering the games free Content which is hot –Bollywood Movies –Indian Television series –Cricket –Action Games –Games based on festivals & gods. ( Krishna, Holi, Diwali etc.) –Bigger Hollywood brands eg. Spider-Man Language –English (thank the British) –Local language for very selected content

9. GDC20049 India ! What's hot! Local developers –Indiagames –Mobile2Win –Paradox (owned by Reliance) Important revenue generating handsets –Nokia Series 30,40,60 –SE T610, CDMA handsets Revenue share –As well as you can negotiate! Promotion –Below the line promotion by many operators –Later this year Television and Print campaigns expected Other channels –Many sites offering ringtones and images –Games still developing

11. GDC200411 Singapore What's hot! Java services are live from M1, Singtel and Starhub Pricing – SGD. 6 (USD 3) for full version, SGD 3 (USD 1.5) for demo version. Content which is hot –Majhong –Soccer –Branded Games – Console/PC –Action Games –Chinese new year, Karaoke, Language – –English (thank the British)

12. GDC200412 Singapore What's hot! Local developers –Orange Gum –Activate Interactive –Nokia Regional HQ!!! a lot of activity Important revenue generating handsets –Nokia Series 30,40,60 –Sony Ericcson T610 Revenue share –Developer share 50% to 60% depending on content Promotion –Below the line promotion by many operators –Outdoor, POS and Print campaigns Other channels –Many sites offering ringtones and images –Games still developing

13. GDC200413 Malaysia What's hot! Java services are live from Cellcom, Maxis, DiGI Pricing – Ring 5 (USD 1.3) for full version. Content which is hot –Majhong –Soccer –Hollywood and Bollywood –Action Games –Chinese new year, Karaoke. Language –English –Malay in some cases

14. GDC200414 Local developers –Multimedia Corridor project –GameBrains Important revenue generating handsets –Nokia Series 30,40,60 –SE T610 Revenue share –Developer share 40% to 60% depending on content Promotion –Outdoor, POS and Print campaigns Other channels –Many sites offering ringtones and images –Gaming channels yet to develop Malaysia What's hot!

15. GDC200415 Thailand What's hot! Java services are live from AIS, DTAC Pricing – Bhat 20 (USD 0.2) for full version. Content which is hot –Kick Boxing –Soccer –Games on local stars –Action Games –Chinese new year, Karaoke Language –English –Some games in Thai

16. GDC200416 Local developers –Cyber Planet Important revenue generating handsets –Nokia Series 30,40,60 –SE T610 Revenue share –Developer share 40% to 60% depending on content Promotion –Outdoor, POS and Print campaigns Other channels –Many websites offering games siam2you, Gambaro, Sam click Thailand What's hot!

17. GDC200417 Hong Kong What's hot! Java services are live from Sunday, HKCSL, Smarttone, NW Mobile, Orange Pricing – 15 HKD (USD 1.9) for full version. Content which is hot –Gambling and Casino Games –Horse Racing –Branded Games – Console/PC –Cute Games –Chinese new year, Karaoke. Language –English –Games with a lot of text are expected to be localized in Chinese

18. GDC200418 Local developers –M-Intenet –mBounce Important revenue generating handsets –Nokia Series 30,40,60 –Sharp GX12, GX22 Revenue share –Developer share 40% to 60% depending on content Promotion –Below the line promotion by many operators –Outdoor, POS and Print campaigns Other channels –Many sites offering games, ringtones and images Hong Kong What's hot!

20. GDC200420 Indonesia What's hot! Java services are live from Telekomsel Game Planet Pricing – Rph 10,000 (USD 1.16) for full version. Content which is hot –Racing –Soccer –Hollywood Games –Action Games Language –English

21. GDC200421 Local developers –Elasitas Important revenue generating handsets –Nokia Series 30,40,60 –SE T610 Revenue share –Developer share 40% to 60% depending on content Promotion –Below the line promotion by many operators –Outdoor, POS and Print campaigns Other channels –Alternate channels still developing Indonesia What's hot!

22. GDC200422 Taiwan R.O.C What's hot! Java services are live from AIS, DTAC Pricing – TW$ 50 (USD 1.49) for full version. Content which is hot –Chinese Content –Soccer –Action Games –Gambling Language –English –Games with a lot of text are expected to be localized in Chinese

23. GDC200423 Local developers –SQBASE –Ulead Important revenue generating handsets –Nokia Series 30,40,60 –ASUS, BENQ Revenue share –Developer share 40% to 60% depending on content Promotion –Below the line promotion by many operators –TV, Outdoor, POS and Print campaigns Other channels –Many sites offering games, ringtones and images Taiwan R.O.C What's hot!

24. GDC200424 Philippines What's hot! Java services are live from Globe and Smart Pricing – 30 pesos (USD 0.53) for full version. Content which is hot –Local movie content –Soccer –Action Games –Gambling Language –English

25. GDC200425 Philippines What's hot! Local developers –SQBASE –Ulead Important revenue generating handsets –Nokia Series 30,40,60 Revenue share –Developer share 30%  Promotion –Below the line promotion by many operators –TV, Outdoor, POS and Print campaigns Other channels –Many sites offering games, ringtones and images

26. GDC200426 Asian market analysis One of the highest growth of mobile phones Java is the dominant platform BREW is making inroads Cost sensitive Nokia is the most important handset English language games are accepted in most regions except HK and Taiwan where it is on case to case basis Local content is a very important winner Operator channels are very strong but alternate channels are developing rapidly Many local developers are present in each of the markets who drive the eco-system Working with local partners is a good market entry strategy which most content providers have adapted

28. TV Commercial Taiwan – TCC Which I will add

29. Thank you