1. Marketing Exam
Promotion – Chapter 17

2. 1. Some companies build good will by advocating for community issues.
True
False

3. 2. The format of a company’s news release can change with every announcement released.
True
False

4. 3. Some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. This offer is an example of loyalty marketing programs.
True
False

5. 4. Businesses spend more money promoting to consumers than to other businesses.
True
False

6. 5. An advantage of publicity is that it costs less than other forms of promotion.
True
False

7. 6. What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?
Premiums
Licensing
Product samples
incentives

8. 7. What is a special price discount that is given as an incentive to wholesalers and retailers?
Slotting allowance
Product incentive
Promotional allowance
Rebate

9. 8. The business often has the least control over which type of promotion?
Publicity
Advertising
Personal selling
Sales promotion

10. 9. Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?
Incentives
Product sample
Deal
Sponsorship

11. Personal selling Sales promotion Publicity Advertising
10. The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in?
Personal selling
Sales promotion
Publicity
Advertising

12. 11. News presentations that create awareness of an organization in the market place
publicity
Push policy
Social media
Sponsorship

13. 12. Incentives that encourage customers to buy products or services
Sponsorship
Institutional promotion
Sales promotion
Advertising

14. 13. Money a manufacturer pays a retail chain to place a product on store shelves
Advertising
Premium
Slotting allowance
Sales promotion

15. 14. A story sent to the media which is written by and about a company or organization
Advertising
Direct selling
Social media
News release

16. 15. Interactive electronic media for people with similar interests
Social media
Sponsorship
Publicity
Sales promotion

17. 16. Convince a retailer to stock products being promoted
Pull policy
Push policy
Sales promotion
Slotting allowance

18. 17. Positive communication about a business
Premium
Pull policy
Product promotion
Institutional promotion

19. 18. An item such as a coupon or factory pack that is free to consumers as a condition of purchase
Institutional promotion
Premium
Push policy
Advertising

20. Negotiated right to use logos and names on retail products
Social media
Sponsorship
News release
Pull policy

21. An airline and a car company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ____.
Sample
Kiosk
Trade
Tie-in