1. Volatronic Marketing plan draft

12. Existing Spectrum of Diagnostic Technologies for TB Microscopy 8 Conventional Light Microscopy Smear Microscopy Fluorescent Microscopy Light emitting diode (LED) fluorescent microscopy. Smear Microscopy, Reporter Enzyme Fluorescence Microscopy Molecular Diagnostics 13 PCR NAAT Line Probe Assays (LPA). Line probe assay, Multiplex PCR amplification or microarray detection assay, Cartridge based on PCR, Amplicon Rescued Multiplex PCR (armPCR), Nucleic Acid Amplification, Isothermal nucleic acid amplification on test strips, Microarray-based NAAT, Chip-based real time NAAT tests, LATE-PCR with Lights On/Lights- Off Probes Culture and species identification 5 Solid Culture Liquid Culture Drug Susceptibility Testing using phenotypic methods, Rapid colorimetric drug susceptibility test (DST), Rapid Culture Immune response based diagnostic tests 5 Tuberculin skin test (TST) Interferon gamma release assays (IGRA) ALS Assay Mantoux Test Serological Antibody tests Breath testing based technologies 2 Volatile organic compounds (VOCs) analysis, Volatile organic Compounds (VOCs) analysis

13. Existing Spectrum of Diagnostic Technologies for Aspergillus

14. Why and targets Early Detection Disease Surveillance Selecting Appropriate Treatment Monitoring Treatment Effectiveness Urban Centres District Hospitals Local/rural Clinics with limited infrastructure. Also includes community and house hold diagnostics

15. Where are we now Mask portable/ sell license and distribution NHS contract Cost of production 0.79 pence Costumers: Private health care centers and NHS clinics North of Englend Lab space >>future plan Insurance Storage Packging

16. Product & People After you have written down what the product is, including all of its benefits, analyze the relationship between what you have to offer (product) and who (people) might be interested in it. List the reasons why people do and do not buy the product. Grade by how strong the relationship is. Product name /color /characteristics / labelling and Packaging Product personality reliable, trust-worthy, attentive, caring People patients with TB/ Aspergillus respiration symptoms, M & F, age, education level, type of profession/ income level, factors influencing (price availability, service)the customer purchase decision?/ describe customer personality what's their unique criteria/ several smaller market segments or one large homogonous segment/ see example page 5 Customer need cheap/simple/fast/accurate/ diagnose at early stage which allow opportunity for better treatment, replace current invasive –painful diagnostics Targeting north England initially and

17. Place If people come to you: Does your location have signs, preferably lighted, plenty of lighted parking, safe neighborhood, low speed limit. If you go to people: Are you close enough in order to be able to service them?

18. Price What is the cost in time or money to use the product? How important is price on this product? Are you comparing what any competitors may charge? Manufacturing 0.79 Labelling & packaging 0.15 Shipping Customs Marketing and advertising Insurance Price charged for each product (21-23)

19. Publicity & Public Relations Do you network at gatherings and doing charity work? If you receive recognition, do you send a news release with a picture to the media? If you mail out bills, do you enclose a personal letter? Do you have any kind of relationship with the media?

20. Personal Selling If people come to you: Do your clerks receive incentives? Do you have meetings for training, such as suggestive selling? If you go to people: Do you run a contact computer program to track customer’s desires and recall prompts?

21. Special promotions Depending what you do, do you have at least once a year: an open house, membership drive, or some event to celebrate your existence?

22. Advertising Do you advertise? If so, is it done consistently throughout the year? Do you devote at least 3% of your gross sales (or the standard for your industry) to advertising?

23. other Weaknesses New company New to market (recruiting custumers) Narrow segmentation No IP Need to become independent Unaware of product/ unfamiliar product/Don’t care