1. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 1 Linked2Media Project (SME-2011-2) AN OPEN LINKED DATA PLATFORM FOR SEMANTICALLY-INTERCONNECTING ONLINE, SOCIAL MEDIA LEVERAGING THE CORPORATE BRAND AND MARKET SECTOR REPUTATION ANALYSIS AND RESPONSE OPTIMIZATION SERVICES First Review Meeting Brussels, April 4, 2013 Travel Industry Scenario and Demo Alexandra Tudorache, EMI

2. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 2 Linked2Media Travel Industry Scenario Tourist Requests I would like to stay from 26 of April to 1st of May for the Easter Holiday I don’t trust taxis. It is safe to walk alone in Athens at night? It is better to book an Acropolis guided tour directly at the entrance of the site or to book it at the hotel? I prefer National Airlines due to luggage policy I would like to book a nice hotel but not too expensive

3. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 3 Linked2Media Travel Industry Scenario Informed Travel Agent Response Propose two Airlines: British Airways and Olympic Airways Travel dates: 26 of April 2013, London - Athens 1 st of May 2013 Athens - London Travel dates: 26 of April 2013, London - Athens 1 st of May 2013 Athens - London Find 10 Hotels on e-booking systems and propose 2 based on Social Media Reviews and Mentions Check the sentiment of other travelers about the safety of Athens at night Check Acropolis Guided Tours opinions in Social Media

4. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 4 Linked2Media Travel Industry Scenario Linked2Media Platform Response Charts Charts Trends Trends Localization Localization Behind the Scenes

5. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 5 Linked2Media Travel Industry Scenario Linked2Media Platform Response British Airways Olympic Airways

6. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 6 Linked2Media Travel Industry Scenario Linked2Media Platform Response Opinions Opinions Age Distribution Age Distribution

7. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 7 Linked2Media Travel Industry Scenario Linked2Media Platform Response

8. Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 8 Who to Contact Alexandra Tudorache EMI email: alexandra.tudorache@gmail.com