1. Identifying and Accessing Relevant Public and Private Databases: Trademarks Amanda Fila Myers Economist US Patent and Trademark Office amanda.fila@uspto.gov

2. Presentation Outline USPTO Office of the Chief Economist (OCE) USPTO Public Databases Private Databases Conclusion: Research Topics 2/16/20142

3. USPTO OCE Established in March, 2010 Tasked with bringing policy-relevant economic research to the USPTO Research agenda: –Relate IP to economic growth, performance and employment –IP in de facto standards, standard setting, and standards policy –Researching the economics of trademarks and trademark examination The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights (2013) –Understanding the economics of USPTO initiatives and policies –Analyzing the role that IP plays in the markets for technology and knowledge 2/16/20143

4. USPTO Public Databases 2/16/20144 Databases and tools for searching for information on pending applications and Federally registered marks: –Trademark Electronic Search System (TESS)TESS –Trademark Status and Document Retrieval (TSDR)TSDR –Assignments on the Web (ATOW)ATOW Dataset for comprehensive analysis, systematic filtering/querying, and matching/linking to other data sources –Trademark Case Files Dataset (Case Files)Case Files

5. Public Databases: Example Search 1 2/16/20145 Words and catchphrases that emerge from social media, viral news, or key events: –TESS basic word search, e.g. Johnny Football, Boston Strong –TSDR serial or registration number search –Case Files match to external data

6. Public Databases: Example Search 1 2/16/20146 Case Files: Match to Google Correlate data

7. Public Databases: Example Search 2 2/16/20147 Letters of protest and dismissals in inter partes proceedings: –TSDR serial or registration number search –Case Files query and descriptive analysis

8. Public Databases: Example Search 2 2/16/20148 Case Files: Letters of protest by filing quarter cohort

9. Public Databases: Example Search 2 2/16/20149 Case Files: Letters of protest

10. Public Databases: Example Search 2 2/16/201410 Case Files: Letters of protest 7 protested filings were issued a registration

11. Public Databases: Example Search 2 2/16/201411 Case Files: Letters of protest by Nice Class

12. Public Databases: Example Search 2 2/16/201412 Case Files: Oppositions by filing quarter cohort

13. Public Databases: Example Search 2 2/16/201413 Case Files: Oppositions by Nice Class

14. Public Databases: Example Search 2 2/16/201414 Case Files: Dismissals

15. Private Databases 2/16/201415 Proprietary databases and search tools –www.corsearch.com (Edital)www.corsearch.com Free private search tools –www.trademarkia.comwww.trademarkia.com –www.trademarkdirect.comwww.trademarkdirect.com

16. Concluding Remarks 2/16/201416 Any Questions? Suggestive trademark research topics: –Applicant/registrant behavior across jurisdictions –Pre- versus post-issuance opposition proceedings –Registry squatting and deadwood/cluttering –Bullying –Pharmaceutical and other marks subject to multiple approval/regulatory processes Thank you!