1. Marketing

2. Promotional Planning

3. What is Promotional Planning “Promotional Planning is the way that marketers influence consumers or organizations towards buying their product or service”

4. How Do We Accomplish This? Personal Selling Advertising o In-store displays o Billboards o Websites o Brochures o Internet marketing  Social Media (Facebook, Instagram, Twitter)  Blog posts, testimonials  Banner Ads Sales Promotion o Coupons o Discounts o Contests o Punch cards o “Loyalty/Points Cards” Public Relations o Free publicity

5. Branding

6. What are they? Brand Name Brand Mark Trade Character Nike Apple Target Shell McDonalds Starbucks A&W Bear M&M Michelin Man Kool-Aid Kellogg’s Characters

7. What makes a good brand? Easy to say, easy to spell, easy to read, and easy to remember 0

8. Ad Campaign

9. Goal of an Ad Campaign Create something that catches attention Original Effective

10. Is your Ad Working? Measure the effectiveness

11. Print Ads

12. Elevator Pitch

13. An elevator pitch is a short summary used to quickly and simply define a profession, product, service, organization or event and its value proposition.

14. Pitch Sentence Structure For Who has We offer Which is From Call to action

15. THANK YOU!