1. Lin Yu Stanlie Luo

2. Frugality’s in Because of social media, marketing messages are slipping out of controlled, corporate hands

3. Three key lessons The price has to be right Define value beyond price Word to wise

4. The price has to be right many marketers are resorting to pricing strategies to free up frugal consumers' checkbook, and at the right time

5. Del Monte

6. Lessons learned Consumers are feeling a sense of entitlement to getting better prices. They are more swayed by more dramatic sales and more inclined to compare prices within a category.

7. Define value beyond price While price-sensitive promotions continue to reel in recession-weary consumers, price isn’t everything, even in this economy.

9. Lessons learned Value comes in a lot of different ways, pay attention to the total value you are bringing to consumers. Economic considerations are a part of that, but not all of it.

10. Word to the wise

11. Lessons learned Invest in social media, find inventive ways to show customer appreciation, listen to and interact with consumers, and e authetic.