1. Social media is no longer a choice but a necessity

2. agenda Introduction to social media what is social media? Definition. why should we use social media.

3. introduction to social media

4. what is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

5. why should you use social media.

6. 1.You can communicate every day 2. People who react extend the reach of your message to their friends. 3. Targeting specific groups

7. What are the benefits of using social media? Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand

8. Only university employees who are authorized by their departments may use social networking to conduct university business. Before you decide if you will make an account, review what other USF departments are doing by looking through the USF Social Media Directory. Also, make sure that your department does not already have a social media account on the sites you plan to use.USF Social Media Directory If an account has already been created, do not create another one. Instead, contact the current account manager if you wish to add content. Should I create social media accounts for my department?

9. use social media

10. insight into social media

12. define why you are using social media

13. Engagement Loyalty Retention Awareness Sales Research and development …? What does success look like? the GOAL of the social media

14. Distinction from other media

15. Marketing Sales HR Senior Management Legal Finance R&D Operations Every employee, regardless of job role What’s in it for me? Participation Knowledge & ideas Recruitment Stakeholder engagement Relationships Distribution the social business

16. People obtain information, education, news, and other data from electronic and print media. Social media are distinct from industrial or traditional media such as newspapers, television, and film as they are comparatively inexpensive and accessible. They enable anyone (even private individuals) to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles goes through many revisions before being published.

17. the rules of engagement

18. Effects of Using Social Media for News Purposes

20. . 19% of users say they got information from news organizations of journalists. TV remains most popular source of news, but audience is aging (only 34% of young people). 29% of those younger that 25 say they got no news yesterday either digitally or traditional news platforms. Only 5% under 30 say they follow news about political figures and events in DC. Only 14% of responders could answer all four questions about which party controls the House.

21. Social Brands 100 methodology, 2013. some kpi suggestions

22. social media channels

24. the MAIN PLAYERS

25. Facebook is for Connecting Updates, sharing, & life documenting

26. Twitter is for Announcements Real time, bite-sized & brief

27. “Modern marketers know that ‘social’ is not a choice.”