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Published byClement Roberts Modified over 9 years ago
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12121212 Basics you should know How to work with a designer
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Image File Types jpeg- Not transparent png- Transparent CAN’T SCALE UP ai- Illustrator file eps- Generic Vector svg- Another Vector CAN SCALE UP psd- Photoshop ai- Illustrtor Indd-InDesign Fla-Flash Original Files Can only be opened in specific program
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If you DON’T have a vector logo, GET ONE This is the file to give to the designer
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Fonts Times New Roman Garamond Georgia Cambria Helvetica Arial Verdana Calibri
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Helvetica iPhone Font, Government Signs
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Font Types
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Printers CMYK vs RGB Bleeds & Marks
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Do’s & Don’ts
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Don’t
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DO flatuicolors.com
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DO
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thenounproject.com flaticon.com
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Branding
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Creative Mediums https://www.airbnb.com/annual/
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Working with a Designer Have a style guide https://www.dropbox.com/branding#dropbox-colors
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Finalize your content
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Clear deadline Check in periodically Ask how long the project will take Variations take time Options take time Videos, websites, and multipage documents are very time consuming Time
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Show examples of what you like Look to big companies not just non profits
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Acknowledge designers have training and knowledge in this field
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Acknowledge there are industry standards you might not be aware of
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Remember that most graphic designers aren’t writers. It’s not their job to edit writing
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Consider “less is more” with your content and word count
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Effective critiquing
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