1. Persuasive
writing

2. Can you spot the hidden tiger?

4. Learning Objective write a persuasive speech
understand and use CAPE FOREST techniques
use language to suit my audience
use language to suit my purpose

5. What is Persuasion?
How would you define the term PERSUASION???
Persuasion is getting somebody to do or believe something.
Persuasion is... 21 22 20 17 23 18 19 25 28 30 27 26 16 24 29 4 5 6 3 2
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6. Persuade your Partner! 40 39 41 43 44 38 42 36 32 31 33 34 45 35 37 46 56 55 57 58 60 59 54 53 48 47 49 50 52 51 30 29 8 7 9 10 12 11 6 5 1
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Number 1s
You have 60 seconds to persuade Number 2 to buy the pencil off you for £1 – you must use language to really sell it!
Number 2s
You must listen and decide whether or not to buy the pencil off Number 1 for £1
Number 3s
Listen carefully to Number 1 – what do you notice about the language and tactics that he/she uses?

7. CAPE FOREST Commands Alliteration Personal Address Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes

8. Making it sound Persuasive
Our show is on tonight.

9. Come to our show tonight!
Commands
Ordering the reader to do something by placing the verb at the start of the sentence.
Come to our show tonight!

10. Come to our super show tonight
Alliteration
Starting more than one word in a sentence with the same letter.
Come to our super show tonight

11. You must come to our super show tonight
Personal Address
Talking directly to the audience and including them by using personal pronouns.
You must come to our super show tonight

12. Exaggeration
Describing something in a way that is over the top – stretching the truth.
You must come to our super show tonight!
It will be a life-changing experience.

13. Facts & Figures Using numbers and statistics to support your points.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.

14. Opinions
Stating your thoughts about something, often as if they are facts.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.

15. Rhetorical Question
Asking a question that doesn’t require an answer – it is implied in the question.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.
Is there really anything better to do tonight?

16. Emotive Language
Using words and phrases that will stir certain feelings/emotions in the reader.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.
Is there really anything better to do tonight?
It will make you laugh and make you cry.

17. Superlative Adjectives
Adjectives that suggest the best/worst quality in something.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.
Is there really anything better to do tonight?
It will make you laugh and make you cry.
It’s the biggest and best show in town.

18. Threes
Listing 3 things/ideas in a row can be more powerful than just one by itself.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.
Is there really anything better to do tonight?
It will make you laugh and make you cry.
It’s the biggest and best show in town.
You’ll be stunned, delighted, entertained.

19. Let’s Compare Our show is on tonight.
You must come to our super show tonight!
It will be a life-changing experience.
100% of viewers gave it 5-stars last year.
We think it is really amazing.
Is there really anything better to do tonight?
It will make you laugh and make you cry.
It’s the biggest and best show in town.
You’ll be stunned, delighted, entertained.

20. Room 101

21. Room 101

22. Room 101

23. Writing Task To be successful you must: write a persuasive speech
Write a short persuasive speech trying to convince the teacher to banish an item of your choice to Room 101.
To be successful you must:
write a persuasive speech
use CAPE FOREST techniques
use language to suit my audience
use language to suit my purpose

24. Example Commands Alliteration Personal Address Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Wicked wasps are the worst creature in the whole wide world – the scariest and ugliest of all insects. They are angry, spiteful and evil little things, and I think they should be banished for good. Who really wants them around? Does anyone want to live in fear of their pain? 4 out of 5 people have been stung by a wasp, and 87% of people asked want them gone for good. Wasp stings are the most painful feeling ever, bringing tears and agony. Put wasps in Room 101 now!

25. Ideas
food
animal
person
place
sport
clothes
Tv/film
music

26. Superlative Adjectives Threes
Spot the Technique
Commands
Alliteration
Personal Address
Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Rhetorical Question
How do you do it?

27. Superlative Adjectives Threes
Spot the Technique
Commands
Alliteration
Personal Address
Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Facts & Figures
Kills 99.9% of bacteria

28. Superlative Adjectives Threes
Spot the Technique
Commands
Alliteration
Personal Address
Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Superlative
The best a man can get

29. Superlative Adjectives Threes
Spot the Technique
Commands
Alliteration
Personal Address
Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Command
Just do it!

30. Superlative Adjectives Threes
Spot the Technique
Commands
Alliteration
Personal Address
Exaggeration
Facts & Figures
Opinions
Rhetorical Question
Emotive Language
Superlative Adjectives
Threes
Threes
Grace, space, pace