1. fietsen en lopeninnovatieinternationaalmilieumobiliteits-openbaaropenbare ruimteparkerenprocesbegeleidingverkeerslichtenverkeers-verkeers- managementvervoermanagementveiligheid The Grey Diamond The potential transport user Willem Buijs Nynke van der Kallen

2. How many percent of the European population is 65+? At this moment? In 2025?

3. Percentage 65+ (2005–2025)

4. The Grey Diamond We want to learn you about this target group. Based on literature, studies, research and... THIS WORKSHOP!!

5. Workshop Get up and come forward -Younger then 35 years old (pink) -35 till 45 years (orange) -45 till 55 years (yellow) -55 till 65 years or older (grey) Make groups of 5 persons in your age group.

6. Case 1 Why do you travel with public transport? If you dont travel with public transport, what is a reason to leave the car and to use public transport? -Write down the three best reasons of your group on a post-it. Workshop

7. Case 2 Keep some one of 55+ in mind, who doesnt travel by public transport. How can you convince this person to use public transport? -Write down the three best arguments of your group on a post-it. Workshop

8. Case 3 What is the first measure you will take in your country, to stimulate public transport use by the grey diamond? -Write down the best measure of your group on the post-it. Workshop

9. Mobility developement Next generation 65+ wants to retain their mobility as long as possible. -Car use and walking is very popular. -Cycling by experienced cyclist till 75 years, because of the risks. -Public transport if accessibility, reliability, information and personal security are improved. More 65+ have their driving licenses and car ownership is higher.

10. Vicinity of public transport – West Brabant Vicinity of public transport -bus stop within 400 - 600 meters from the majority of homes and destinations of impaired and elderly people. -new bus stops, -movement of bus stops, -changed routes of bus-lines -even experiments with completely new bus-lines

11. Accessibility of public transport – West Brabant Accessibility -The bus kneels; -Ringline; -Facilities for visually impaired people; -Automatic board.

12. Accessibility of public transport – West Brabant Main bus lines integrally adapted; One fully accessible bus stop in every area. Uniform bus stops.

13. Information – Besancon (France) Increase the use of public transport -With an attractive information package; -Privileged welcome at the shop; -Benefit from various services. Target group - people over 60

14. Information – Besancon (France) Recommendations for this action -Involve shop staff in action implementation; -Improve the service offer during the action; -Try to propose a surprise each month in the activity programme; -Communicate about this action each month.

15. Price - Province of Gelderland Stimulate people with physical and/or mental impairment to use mainstream public transport instead of the on demand taxi service. -This target groups consist of 65+ as well. Because on demand taxi service is quite expensive. A large-scale experiment - one year, with price and information incentives.

16. Price - Province of Gelderland Use of public transport increased with about 25%. People who dont use the on demand taxi service any more increased. Price is the main incentive, The information package is also a positive contributor. Website, helpdesk and demo bus are less successful.

17. Price - Province of Gelderland Measurements showed that indicated travellers would increasingly use public transport if: -the distance between the house and stop the step is reduced (vicinity); -the entry and exit would be easier (accessibility); -there is a secure and comfortable seat; -the connections of public transport are improved.

18. Results of the workshop – case 1 Age groupReasons to travel with public transport < 35 years 35 – 45 years 45 – 55 years > 55 years

19. Results of the workshop – case 2 Age groupArguments to convince 55+ to travel with public transport < 35 years 35 – 45 years 45 – 55 years > 55 years

20. Results of the workshop – case 3 Age groupMeasures to stimulate public transport for 55+ < 35 years 35 – 45 years 45 – 55 years > 55 years

21. Lessons learned The grey diamond is an important target group – in 2025 over 25% of the inhabitants is 65+. The next generation 65+ is no PT-captive and social networks are important. Important to stimulate the 65+ to travel with public transport.

22. fietsen en lopeninnovatieinternationaalmilieumobiliteits-openbaaropenbare ruimteparkerenprocesbegeleidingverkeerslichtenverkeers-verkeers- managementvervoermanagementveiligheid Thank you for your attention!