1. slide 1 Welcome to MaxSUMO training session Pernilla Hyllenius and Annika Nilsson, Trivector Traffic, SWEDEN EU project MAX (2006-2009) Work Package B: Behaviour change model and Methods for Evaluation Partners: ILS (D), CNRS (F), NU Napier (UK), Univ. of AUTH (GR), Uni Griesen, Uni Magdeburg, Trivector (S), ESTC (USA)

2. slide 2 MaxSUMO A tool that gives guidance on how to plan, monitor and evaluate an MM- project

3. slide 3 MaxSUMO Based on MOST-MET (MOST), CAF (Tapestry), SUMO Further developed in the EU project MAX Has great possibilities to become a common European standardised evaluation tool ensuring… … that evaluations are able to be done at all … that evaluations are done in a comparable way

4. slide 4 Mobility Management System impact MaxSUMO

5. slide 5 Mobility Management System impact Mobility Management services System impact Outputs & activitiesA System impactI Permanent individual travel behaviour H Effects Satisfaction with mobility option offered G Experimental individual mobility behaviour F Acceptance of mobility option E Mobility option offered Satisfaction with mobility services provided D Usage of mobility services C Awareness of mobility services B Services Provided Assessment Levels Mobility option offered

6. slide 6 Example: Test Traveller / Job ticket project Mobility Services Activites: 10 posters, Intra net info, meetings, 100 E Awareness: 48 % (480 employees) Usage: 28 % (280 employees) particip. in info-meet. Satisfaction: 80 % satisfied with info and test concept Mobility Option Offered Acceptance: 6 % (54 people) signed a contract Exp travel behav:(Before: 5 % PT) During: 85 % PT Satisfaction: 90 % of TT satisfied with commuting by PT Effects Perm travel beh.After 12 months: 40 % PT Decrease/year:Car traffic: 110.000 km, CO2: 20 tonnes

7. slide 7 How to use MaxSUMO?

8. slide 8 Monitoring Collect a basic data-set Evaluation of the data collected Monitoring and Evaluation Project Start Target Groups Services & Option offered Uppdragsbeskrivning & målsättningar Mission Statement and Objectives Targets and indicators on Assessment Levels Monitoring and Evaluation Plan for the actual project Methods

9. slide 9 Monitoring Collect a basic data-set Evaluation of the data collected Monitoring and Evaluation Project Start Target Groups Services & Option offered Uppdragsbeskrivning & målsättningar Mission Statement and Objectives Targets and indicators on Assessment Levels Monitoring and Evaluation Plan for the actual project Methods

10. slide 10 MaxSUMO Evaluation Plan Template 1 Overall goals XXX Target groups XXX Services XXX Mobility option offered XXX

11. slide 11 MaxSUMO Evaluation Plan Template 2

12. slide 12 MaxSUMO Evaluation Plan Template 2 XXX

13. slide 13 MaxSUMO Evaluation Plan Template 2 XXX

14. slide 14 MaxSUMO Evaluation Plan Template 2 XXX

15. slide 15 OK, let´s practice! Case 1: Personalised travel planning Case 2: Walk and Bike to school

16. slide 16 MaxSUMO Evaluation Plan Template 1 Overall goals Target groups Services Mobility option offered

17. slide 17 MaxSUMO Evaluation Plan Template 1 Overall goalsTo decrease the use of car and decrease the CO2 emissions. Target groupsInhabitants living in Gros i San Sebastian. Services-Information letter to all households (timetables, bikemaps, etc) -An answering card with possibility to: - ask for personalised advices - to order a free 1-week PT ticket Mobility option offered To travel by public transport, bike or foot instead of using the car.

18. slide 18 MaxSUMO Evaluation Plan Template 2

19. slide 19 MaxSUMO gives you -Help to manage and pilot -Guidance on survey design: - control group - comparison group - one group -Practical help (examples of questions) -Help throughout the whole process: stop and go -Early results -Comparable results To be aware of… -Clear objective -Clear conceptions of services and options offered -Best if used already in the planning stage -You don´t have to use all levels -Only provides a structure – still the same requirements on the competence of the evaluator -Seems to be easier than it is…

20. slide 20 Interactive database with input and output modules Based on MaxSUMO and SARA Accumulates results from different projects evaluated using MaxSUMO Gives guidance on how to evaluate Makes it possilible to benchmark with others MaxEVA web-based tool

21. slide 21 Thank you! Pernilla Hyllenius pernilla.hyllenius@trivector.se Annika Nilssonannika.nilsson@trivector.se MaxSUMO and MaxEVA: www.epomm.orgwww.epomm.org www.max-success.eu

22. slide 22 Why important? - To be able to measure small changes in attitudes/behaviour - To adopt the services for different target groups How? stage-diagnostic questions based travel mode and personal goals Behaviour change – A process with several steps 1 Precomtemplative 2 Comtemplative Level E (Acceptance) 3 Preparation/Action Level I (Exp. behaviour) 4 Maintenance Level H (Perm. behaviour)