1. the Styrian S-Bahn project - more public transport for the region DI Werner Reiterlehner Fachabteilung 18A, Austrian Province of Styria

2. Autor Province of Styria second largest province of Austria inhabitants: 1.2 Mio. area: 16,400 km² Graz, second largest city of Austria inhabitants: 250,000 conurbation Graz: 350,000 trips across the city-borders, of which 50,000 by bus/train share of Public Transport ~14.5% S-Bahn Steiermark is one of the most important climate-protection projects

3. Autor History end of the 80s: Smog plans for urban-suburban railway (Stadtregionalbahn) decision pro S-Bahn project Steirertakt (basic regular interval timetable) first orders 1998 further development and planning until 2007 implementation of the new timetable 2008: start of S-Bahn Steiermark

4. Autor S-Bahn Steiermark

5. Autor S-Bahn Steiermark S-Bahn performance record:S-Bahn performance record: –~100 additional train-connections on working days –finance: MÖST-means (EUR 10 Mio / year) –core group, working group –increase of passengers Oct. 2007/Oct. 2009: +18% –eco-balance –evaluation (VCÖ) –awards

6. Autor Service-provisions of the (complete) S-Bahn

7. Autor S-Bahn warm-up activities: new: regular 60 minutes intervals on all routes (exception: Ostbahn) new: rendezvous-interchange nodes on the hour, (thus S-Bahn becomes the 3rd urban public transport mode in Graz) new: in the afternoon 30-minutes intervals for out-of-town services new: on S-1 and S-5 15-minutes intervals into town new: evening service Whats already been done…

8. Autor in total: +4,900 passengers/day in total: +18% (now: 31,800 passengers/day) S-5: most used S-Bahn-route (7,400 passengers/day) S-5 : route with the highest absolute increase (+1,350 passengers/day) S-51 Radkersburger Bahn: route with the highest relative increase (+90% or +290 passengers) Success of the S-Bahn

9. Autor timetable 2011 Ostbahn becomes S-3 Weizer Bahn S-31 Koralmbahn becomes S-6 60-min. interval Sundays/holidays expansion-stage priority 1 continuous 30-min. interval demand-oriented further development of the 15-min. intervals during peak-hours around the city of Graz How to proceed

10. Autor Infrastructure - regional public transport hub - central station of Graz - interchange points at the periphery of Graz Service - tramlines to the north-west and south-west - 4-min. interval on the route central station – inner city Forthcoming activities in Graz

11. Autor Organisation and Infrastructure Co-operation ofCo-operation of Traction-unit co-financeTraction-unit co-finance - EUR 35Mio InfrastructureInfrastructure - railway-line (turnout Ostbahn) - stations (Don Bosco, Graz central-station)

12. Autor Marketing Approach Aim: –attract new passengers –winning over existing customers for long-term patronage communicate - advantages of the product (timetable and costs) - emotions - personal benefit through creative, and for public transport unusual actions

13. Autor Marketing and Passengerinformation Performance recordPerformance record –S-Bahn on tour, S-Bahn and leisure activities –S-Bahn-branding, S-Bahn-Modell –S-Bahn goes to companies –S-Bahn in traffic message channel

14. Autor Marketing and Passengerinformation Activities 2010Activities 2010 –Basic information timetable-brochure, timetable-cards, information-booth, commuters get- together –S-Bahn as partner art-projects, LaSTRADA –Construction-site events for the S-Bahn-extensions –S-Bahn-Roadshow –Social Networks (Facebook,…) –regular customers care –Guerilla-Marketing –youth project Zivilcourage –…–…

15. Autor The Vision? Thank you for your attention!