1. Sutton Town Centre and Cheam Village Business Travel Networks
14th May 2009
ECOMM San Sebastian
Jakub Bojczuk, SWELTRAC
On behalf of Smarter Travel Sutton

2. Introduction
Smarter Travel Sutton is a 3-year project, which encourages people to consider the most sustainable mode of travel for their journey. The project aims to reduce residents car trips by 10% by September 2009.
So what’s special about Sutton?
- Car ownership is one of the highest in London
- Trips to work by car are high – 50%
- Outer London Borough with a green reputation.

3. Sutton and Cheam within Greater London
Sutton Town Centre
Cheam Village

4. Context Criteria Sutton Cheam Existing travel patterns
46% of journeys to work made by car
36% of households do not own the car
57% people live 5 km away from their workplace
57% of journeys to work made by car
14% of households do not own the car
42% people live 5 km away from their workplace
The highest car ownership in the borough
Public Transport accessibility
PTAL: 6a
One of the key rail stations in South London
26 bus stops served by 13 bus routes
PTAL: 2
Conveniently located rail station
9 bus stops served by 4 bus routes
Cycling/Walking
Shared pedestrian/cycle space on High Street and cycle routes in surrounding area
Numerous cycle racks
Good pedestrian facilities
No dedicated cycle paths
Sheltered cycle parking outside the railway station
Controlled Parking Zone
Yes
Business
Office space and retailers
The largest employment in the borough
Community spirit
Planning applications
A few large new developments planned
One development

5. Sutton
Cheam

6. Methodology Appoint a consultant on performance related pay.
Target 50% of businesses in Sutton Town Centre with 20+ employees and 50% of businesses in Cheam Village with 10+ employees
Working group established – TfL, Enterprise, CEN, LBS, SWELTRAC
Refine the business list
Work with existing business networks such as Sutton Chamber of Commerce, Town Centre Manager, Economic Renewal and Regeneration team
Networks promoted at business events as well as directly to businesses via letters/ , telephone and face-to-face contact.
Registration and engagement with businesses

8. Methodology (2) TP networks launched in October 2007
Baseline TP surveys undertaken in February/March 2008 – 30% response rate – prize draw to encourage participation – I-trace compatible
Area wide travel plans drafted
Site specific travel plan statements completed – including site audits
Measures and initiatives implemented
Follow up surveys undertaken in February/March 2009
Future surveys in February/March 2010.

9. Measures & Initiatives
Enterprise and Corporate
Free cycle stands including installation
Match funding
Free signs
Discounted pool bikes
Workplace engagement events
Liftshare and car sharing promotion
Free cycle training

10. Measures & Initiatives (2)
Secure bicycle marking kits
Led walks
Free showers at the Holiday Inn
“Try Cycling” programme
Dr Bikes
Local travel advisors
Personal safety courses

12. Communication
A club newsletter is sent out every 1-2 months to all business champions
Businesses are sent A3 posters to display for staff with the latest offers
An offers’ page has been set up and updated regularly on
Businesses receive our help in updating their intranets and websites
Sustainable transport events have been held at medium and larger organisations to make sure staff are aware of their travel options

13. Web pages

14. Results
Sutton Town Centre Network covers 60 businesses (5000 employees)
Cheam Village Network covers around 30 businesses (800 employees)
The preliminary results suggest that 25% of staff travel more sustainably than they did a year ago.
50% increase in cycling in the whole borough
17% decrease in cycle theft.
13% increase in bus patronage.
The first London Borough to have 100% of schools covered by a travel plan.
Over 16,000 employees covered by a workplace travel plan in LB Sutton.
29% of residents aware of campaign.
Nearly 25,000 residents reached by STS at events in Sutton.

15. Lessons Learnt Know your target audience
Agree on performance related pay
Listen to stakeholders and businesses
Be aware that response rates may be difficult to achieve
Launch the BTN with business support
Use the BTN to disseminate information
Keep it simple

16. Contact details Jakub Bojczuk j.bojczuk@richmond.gov.uk 020 8891 7665
Kathryn McLauchlan