1. Regional aims, local gains A joint effort of governments and companies Mark Degenkamp, City of Utrecht Tim de Bruin, VNM ECOMM Graz, 6 May 2010

2. 2 Utrecht region Congestion Top 10 Netherlands 2009 1.A2 Utrecht->Den Bosch 2.A2 Amsterdam->Utrecht 3.A4 Amsterdam->Den Haag 4.A50 Arnhem->Eindhoven 5.A13 Den Haag->Rotterdam 6.A27 Utrecht->Breda 7.A10 Ring Amsterdam 8.A1 Amsterdam->Amersfoort 9.A12 Utrecht->Arnhem 10.A9 Amstelveen->Alkmaar

3. 3 10 governments working together – ministry, province, regions, municipalities Combination of budgets (3,1 billion) Investments in most efficient and effective accessibility projects –Focus on 13 economically most important districts

4. 4 Mobility management as an integral part of regional accessibility plans Infrastructure improvements alone not enough... Less car use during rush hour is necessary... and not desirable 1.Spatial development vision / programme 2.Different payment for mobility 3.Mobility management 4.Optimising public transport 5.Better use of existing infrastructure 6.Adaptation of existing infrastructure 7.New infrastructure

5. 5 Mobility management platforms within regional approach No regret measure Companies within the 13 economic core districts approached to join local platforms Let their employees travel smarter, by alternative modes or not at all

6. 6 Different motivation, common goal Different motivation –Companies: people, planet, profit –Governments: regional accessibility Find each other in the common goal: to reduce car use in rush hours with at least 5 percent Positive approach –companies rewarded with investments in alternative modes within their district –more participating companies = higher investments

7. 7 How has this been implemented? Covenants in each district Joint action plans with measures of both companies and governments (win-win) VNM as neutral moderator –Speaks companies language –Is there to help companies

8. 8 Amersfoort Characteristics –Second large city of the region –Start-up project 2008 –2 districts: inner city and office park near highway Results –26 companies, over 16.000 employees –Goal 2012: reduction 875 vehicles (5%) –Companies want to set higher goals

9. Amersfoort (2) Government and companies working together 9

10. 10 Results so far 150 companies (100.000 employees) so far Industrial sites, inner cities, office parks Governments participate as employers Learning from each other In practise companies ambitions often well better than 5% less car use

11. 11 Future Goal: 500 active companies New: theme based approach –For companies from all districts –Learn from experts and each other –practical knowledge to implement e.g. teleworking in their own company

12. 12 Conclusions (1) A positive, district based approach can contribute well to regional accessibility goals Find the intrinsic motivation of a company –Regional goal too abstract: individual influence limited; few direct benefits from their efforts –Gain close to the company, something they can directly influence: people, planet and profit Different motivation, common goal!

13. 13 Conclusions (2) Added value of regional approach: Regional approach assures that in all districts the same higher goals are strived for Regional coordination gives local governments easy access to state of the art knowledge Efficient spending of resources

14. End