1. ECOMM 2010 new forms of mobility New forms of Mobility Pedelecs Workshop 09.00 am - 10.30 am Welcome

2. ECOMM 2010 new forms of mobility TimePresentationBy 09.00 – 09.10Welcome and introduction workshopBarbara van Berkum 09.10 – 09.30How to create a spark between commuters and e-bikes? Barbara van Berkum 09.30 – 09.40Pedelecs for a hilly region – a first step out of a car-orientated behavioural pattern? Iris Absenger 09.40 – 09.50Tourism Traffic 2.0: From E-bike to E- pilgrimage Waltraud Wagner 09.50 – 10.00Questions regarding the presentations 10.00 – 10.25Workshop 10.25– 10.30ConclusionBarbara van Berkum

3. ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR How to create a spark between commuters and e-bikes? Electric experiences from the Netherlands

4. Introduction ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR One way to Graz Car vs. E-bike 1,160 km in 10 hrs1,160 km in 46 hrs in 1 dayover 4 days 192 kg CO212 kg CO2 348 116

5. Dutch projects VCCR ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR Not everyone cycles in the Netherlands! VCCR projects: –E-bike: get convinced by trying (Municipality of Rotterdam) –E-Pool (Verkeersonderneming) –Try an E-bike (regional governmental funds) Same message: commuters leave your car at home, get on an e-bike!

6. Just try it ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR Critics who have never tried an E-bike: Maybe when I am retired, My 70 year old parents love it, I dont need pedal assistance etc. Its an alternative for your car, not for your bicycle!

7. After trying ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR Amazing! Where can I buy one? They are too expensive, I need my car for work Continuing offers in some projects

8. Facts and figures E-bike: get convinced by trying ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR Preliminary results August 2009 positive (Erasmus University) New figures (april 2010): –Until today 532 commuters have tried an e-bike –43% normally commutes by car –E-bike experience rated with 8.6 (max. 10) average –97% used the E-bike in their commute –11% purchased an E-bike after the testing period of which 7% normally commuted by car

9. Facts and figures E-bike: get convinced by trying ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR The experience with the E-bike is still fresh in memory (82%) Reasons not to purchase an E-bike: –43% too expensive –8% employer does not offer a policy that makes it financially attractive to purchase an E-bike for my commute

10. Conclusion ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR 72% of the commuters is convinced of the e-bike being an good alternative for the car. Yet only 11% actually purchases an e-bike. Extra effort needed and more co-operation and commitment of the employers in order to stimulate commuters to change their travel behaviour.

11. Questions and further information Barbara van Berkum barbara.van.berkum@vccr.nl +31 10 4000 240 + 31 6 81 61 61 33

12. ECOMM 2010 new forms of mobility How to change travel behaviour?

13. ECOMM 2010 new forms of mobility Curious: try the E-bike outside! VCCR Barbara van Berkum barbara.van.berkum@vccr.nl +31 10 4000 240 + 31 6 81 61 61 33 Komobile Wien Waltraud Wagner Waltraud.wagner@komobile.at +43 1 89 00 681 51 FGM-AMOR Iris Absenger / Karl Reiter reiter@fgm.at 0316 810451 23