2. Research Significance Due To Decreasing Number of Tourists in Nakhonpathom Province To Develop the Provincial ‘s Strategic Plan of Tourism Promotion: ◦ Investigate Thai Tourist Behavior ◦ Analyze Agricultural Products ◦ Analyze Tourist Attractions

3. Core Objectives Aim is to make NKPT a ‘must see destination’ by: Establishing a successful brand Provide Farmer with routes to markets Offer Local People guidance and support Promote a greater understanding of tourism in Community

4. Research Questions 1. What are the Thai Tourists Behaviors of Buying Agricultural products and Tourist Attractions in Nakhonpathom Province? 2. What are the Top-Five Brand of Agricultural products and Preferred Tourism Attractions in Nakhonpathom Province? 3. Who are the Key Competitors of Nakornpathom Province regarding the Top-Five Brand of Agricultural products and Preferred Tourist Attractions? 4. What should be the Plan to Promote Agricultural products and Tourist Attractions in Nakhonpathom Province?

5. Thai Tourist Behavior of the Agricultural Products and Tourist Attractions in Nakhonpathom Province Situation in Tourism Industry in NKPT Literature ReviewLiterature ReviewLiterature ReviewLiterature Review Top-Five of the Agricultural Products an Tourist Attractions in Nakhonpathom Province Key Competitors of Nakhonpathom Province Regarding the Top-Five Brand of Agricultural Products and Preferred Tourist Attractions Participatory Action Research-(PAR) by Collaborative Approach of Stakeholders in Community Survey Research by using Questionnaire to 400 Thai Tourists Provincial Brand Development of Provincial Brand Development of Agricultural Products and Tourist Attractions in Nakhonpathom Province

6. Questionnaire Survey based on Who is in the target market? What does the consumer buy? Why does the consumer buy? Who participates in the buying? When does the consumer buy? Where does the consumer buy? How does the consumer buy ?

8. Sex Sex Female 60.50% Male39.50% 31 – 40 ปี 31.50% 21 – 30 ปี 33.50% Age Age Who?

9. Status Status Married53%Single44.50% Education Education Undergrad uate75% High school 25.25%

10. Occupation Occupation Business O 27.50% Employee 21.50% Government 19.50%

11. Salary Salary 5,001 – 10,000 33.50% 10,001 – 20,000 25.75% ต่ำกว่า 5,000 20.75%

12. ที่อยู่ ที่อยู่ Bangkok38.50% อื่นๆ 14.25% Ratchaburi 12.25% NKPT 10.25 %

13. Top-Five Brand of Thai Agricultural Products Top-Five Brand of Thai Agricultural Products อันดับ 1 Pamelo 64.50% อันดับ 2 Koa-Lam 58.00% อันดับ 3 Pork56.50% อันดับ 4 Coconut-Jelly 54.00% อันดับ 5 Preserve Pork 49.50% 1 2 3 4 5

14. Pamelo

15. Koa-Lam ( glutinous rice roasted in bamboo joints )

16. Pork

17. Coconut-Jelly

18. Preserved Pork

19. Amount of Money Spent each time Amount of Money Spent each time 201 – 400 40.75% 401 – 600 24.75%

20. Who does Participate in Buying? Who does Participate in Buying? Self64.75% Family 28.25%

21. Product Information Channel Word of Mouth 72.70%

22. Why Buying the Product? Why Buying the Product?

23. Top-Five Tourism Attractions in Nakhonpathom Top-Five Tourism Attractions in Nakhonpathom 1Pra Pathom Chedi 92.80% 2Wat Rai King 80.50% 3Rose Garden 65.30% 4Don Wai Market 57.80% 5Sanam Chandra Palace 47.00%

24. Phra Pathom Chedi

25. Phra Pathom Chedi On coming toward the city, the first glimpse of towering Phra Pathom Chedi is overpowering. It is one of the largest in the world and in Thailand, by far the most holy of all Buddhist structures. Reaching to sky for just half an inch less than 380 feet, the dome shines like pure gold in the sunlight. The highly glazed tiles covering the dome are golden brown in color and were brought from China.

26. Wat Rai Khing

27. This temple is located on the bank of the Nakhon Chaisi River in the vicinity of Amphoe Sam Phran. Luang Pho Wat Rai Khing, the principal Buddha image of the temple, is highly revered by Nakhon Pathom people. An annual worship fair is held in April. This temple is also renowned for its natural fish sanctuary which is the habitat of hundreds of thousands of fish including big catfish which can weigh up to 10 kilogrammes.

28. The Rose Garden Country Resort

29. Rose Garden (Country Resort & Thai Village Cultural Show) Situated on Phetkasem Road about 32 kilometers from Bangkok. With the area cover 60 acres, it facilitate beautiful lawns, gardens, orchards, a first class hotel with swimming pool, restaurants, children's playground and the world-renowned Thai Village Cultural Show which is presented each afternoon. There are for instance, Thai folk dancing, Thai boxing, cock fighting and swo fighting demonstrations. For more information and reservation, please contact Tel: 2953261.

30. Don Wai Market

31. Don Wai Market, situated in Tambon Bang Kratuek. Behind the Don Wai temple is a market that still retains an appearance of a market dating back to King Rama VI period. The old building is made of wood and located on the banks of the Tha Chin River. Food vendors travel by boats to sell their goods here. Agricultural produce are sold daily from 07.00-18.00. Boats are available for rent for scenic river trips.

32. Sanam Chantra Palace

33. Sanam Chandra Palace Phrabat Somdej Phra Monkut Klao Chaoyuhua Museum (Sanam Chan Palace) Located in the town of Nakhon Pathom 2 Kms. west of Phra Pathom Chedi. It occupies an area of about 888 Rais (about 355 acres). The palace was constructed by command of King Rama VI in the year 1907 when he was the Crown Prince. Phraya Silprasit supervised the construction which, in the beginning, there were two halls: Phra Thinang Phiman Pathom and Phra Thinang Aphirom Reudi, both halls were granted names on August 27, 1911. Later, the Ratanasingh altar that was housed in Samakki Mukamat Hall was adorned with the royal umbrella on June 7, 192Nakhon Pathom

34. Who does Participate in Buying? Who does Participate in Buying? Self40.50% Family45.00% Friends 13.50%

35. When do they visit? When do they visit? Week End 74%

36. จำนวนผู้ร่วมเดินทาง จำนวนผู้ร่วมเดินทาง 4 – 6 คน 49.25% 1 – 3 คน 36%

37. How often How often More than 3 60.25%

38. Stay Overnight? Stay Overnight? Where did u Stay? Where did u Stay? Relative 62.50% Hotel 22.50% No90% พัก 10% If Yes If Yes How Many Day? 2 วัน 60%

39. Where did You get Information? Word of Mouth 71.50%

40. Revisit again? Revisit again? Yes 99.20%

41. Reason for visit Nakhonpathom Reason for visit Nakhonpathom