1. Public Transport Bike in the Netherlands
22 mei 2008
OV-fiets
Public Transport Bike in the Netherlands
OV-fiets
OV-fiets

2. OV-fiets, a bike for everyone
22 mei 2008
OV-fiets
What is it?
Target group
Door to door transport
Exploitation by Dutch Railways
Goals
Results
OV-fiets
OV-fiets

3. OV-fiets, a bike for everyone
What is OV-fiets?
Public Transport Rental Bicycle
Self Service bike rental system
Fast & easy; no downpayment
Supplement to public transport
Door-to-door public transport
Web based technology
OV-fiets

4. OV-fiets, a bike for everyone
Film Parade
OV-fiets

5. OV-fiets, a bike for everyone
Bicycle in the Dutch transportchain
7% of all traveled distance
8% of all distance is traveled by train
40% traincommuters by bike to the station
Only 10% proceed by bike
OV-fiets fills this gap!
OV-fiets

6. OV-fiets, a bike for everyone

7. OV-fiets, a bike for everyone
How does it work?
Identification only once at subscription
Subscription fee is € 9,50 a year
Distribution at the station’s cycle storage
Automatic bikedispensers
Hiring costs € 2,85 a day
Monthly payment by direct debit
OV-fiets

8. OV-fiets, a bike for everyone
Amsterdam Central Station
OV-fiets

9. OV-fiets, a bike for everyone
The Hague
OV-fiets

10. OV-fiets, a bike for everyone
Door to door transport
Potential marketshare:20% of all trainpassengers
Frequent users: commuters, business and leisure
Less environmental effects / parking problems
Possible modal shift car – train/bike
Dutch familiar with bicycles
OV-fiets

11. OV-fiets, a bike for everyone
Film Turks Fruit
OV-fiets

12. OV-fiets, a bike for everyone
Exploitation by Dutch Railways
Marketing
Turning OV-fiets into a real and break-even business
Synergy with other products of NS
OV-fiets

13. OV-fiets, a bike for everyone

14. OV-fiets, a bike for everyone
Goals
A bike for everyone: 200 locations
Low cost, high availability
Keep customer satisfaction high
1 million rentals in 2011
OV-fiets

15. OV-fiets, a bike for everyone
Results 2008
OV-fiets

16. OV-fiets, a bike for everyone

17. OV-fiets, a bike for everyone
Film OV-fiets woman
OV-fiets