1. FFY12 Activity Tracking Form Training Presented by: Alexis Narodovich, MPH Research Associate IV Research and Evaluation Unit Network for a Healthy California

2. Why do we have an ATF? The ATF serves two functions: 1) Allows you and your Network Program Manager to know that your organization is meeting the objective outlined in your Scope of Work (SOW). 2) Compile the data the Network is required to report to the USDA and the State on the reach of activities.

3. ATF Basics Maintain the ATF on a weekly basis. –Do not retroactively record activities. Two non-cumulative ATFs will be maintained during FFY12: 1.Semi-Annual ATF: activities conducted October 1, 2011-March 30, 2012 –Due along with Semi-Annual Report: April 15, 2012 2.Annual ATF: activities conducted April 1, 2012-September 30, 2012 –Due along with Final Report: October 15, 2012

4. Network Target Audience Network target audience: –≤ 130% FPL (i.e. CalFresh recipients, free school meals) –≤ 185% FPL (i.e. reduced school meal, WIC) Non-Target Audience: - Activities conducted for staff/colleagues

5. Type of Activities: 1.Direct Education 2.Indirect Education 3.Non-Target Audience 4.Infrastructure ( Goal 1, Objective 1 ) Organization of the ATF

6. A planned nutrition education activity designed to increase knowledge and/or skills (not just awareness), based on an activity or lesson plan where participants are actively engaged in the learning process with an educator for at least 15 minutes. Examples: classroom lessons, planned one-on- one nutrition education, grocery store or farmers’ market tours, and cooking demonstrations. Direct Education

7. USDA requires the CalFresh participation status, age, gender, and race/ethnicity for each direct education participant. Each individual counts as one participant, regardless of the number of times he or she has participated in direct education activities. –Also known as the unduplicated count Direct Education

8. Data cards may be used to collect the required demographic information. –Not to be used for direct education conducted with students at schools, preschools/Head Starts. –CDE’s California Longitudinal Pupil Achievement Data System (CALPADS) will be used to report the direct education demographics at schools/preschools.

9. We would like to learn about people who attend our activities to help us improve services. Your answers are combined with everyone else’s and cannot be used to identify you. Everyone here today should fill out one of these forms. Thank you for your help! 1) Do you participate in CalFresh (Food Stamps, SNAP, EBT) or the Free School Meal program?  Yes (SKIP TO QUESTION 3)  No 2) If you answered YES to question 1, go to question 3. If you answered NO, check any programs you take part in:  CalWORKS  Women, Infants, & Children (WIC Program)  Head Start  Reduced Price School Meal  California Food Assistance Program (CFAP)  Summer Food Program 3) Please check your age range:  0-5 years  5-17 years  18-59 years  60+ 4) Please check your sex:  Female  Male 5) Is this the first time you have filled out this form since October 1, 2011?  Yes (GO TO QUESTION 6)  No/Don’t know (STOP HERE) 6) Please choose one group that describes you best. HISPANIC/LATINO ORIGINNON-HISPANIC/LATINO ORIGIN  White  African American  Native American/Alaska Native  Hawaiian Native/Pacific Islander  Asian  Two or more of the races above Participant Data Collection Card

10. Direct Education The expectation from the USDA is that you would be providing SNAP-Ed to more SNAP recipients than Non-SNAP recipients. If this is not the case, we encourage you to work with your Network Program Manager to target SNAP eligible people not enrolled.

11. If all four demographic criteria are not collected on a direct education participant, they cannot be reported under direct education. Report these participants as indirect education. Direct Education

12. Indirect Education The distribution of information and resources that are designed to increase public awareness of SNAP-Ed and/or increase awareness and knowledge of food, dietary quality, food security, food safety, and food resource management/shopping behaviors.

13. Indirect Education Examples: Mass Communications: radio, TV, billboards, posters, newspapers. Print Materials Distribution: flyers, facts sheets, pamphlets, newsletters, nutrition articles. Displays of Educational Materials: bulletin boards, posters. Public Events: community events, fairs, exhibits.

14. Indirect Education Indirect Education can be: Direct education without demographics OR Distribution of information and resources not in conjunction with direct education

15. Non-Target Audience Events with the non-target audience include those with your staff, colleagues and peers that are part of the SOW. Such events are not direct education or indirect education because they are not directly for our target population.

16. Now…onto the ATF!

17. Technical Assistance Alexis Narodovich, MPH Alexis.Narodovich@cdph.ca.gov (916) 650-6905 Evan Talmage, BA Evan.Talmage@cdph.ca.gov (916) 449-5407