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Presented by N EWS USA Partnering for safer communities.

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1 Presented by N EWS USA Partnering for safer communities.

2 D.A.R.E./ADT Working Together 250,000,000 editorials per quarter + 25,000 D.A.R.E. officers + National and local affiliates __________________________________ = Huge Community Impact

3 Starting the Editorial Wave 20 TAB pages per quarter Two 2-column features Two 1-column features Six assorted sized “snips” (PSAs can be substituted for features) = 250,000,000 Print Editorials per quarter

4 N EWS USA Guarantees Results Guaranteed print circulation of 250,000,000 per quarter. Industry accepted readership equal to 1,000,000,000 per quarter (4x). Guaranteed print circulation of 1,000,000,000 articles annually. An industry accepted readership equal to 4,000,000,000 annually (4x).

5 N EWS USA’s Print Service Distributed to 10,250 newspapers nationwide including Top 100 dailies, weeklies, monthlies, & Spanish publications. Distributed via hardcopy, e-mail, CD-ROM and the Internet. Friendly, consumer-oriented tips and valuable information with artwork. Features written by top journalists in AP style. Media Services follow-up team builds relationships with editors. N EWS USA’s hardcopy is printed twice-monthly.

6 Print Feature Tracking Your campaign is tracked by top clipping services including Burrelles, Luce and Allen’s. Hard clips are first recorded at our headquarters in Washington, DC and then sent on to you. Each clip has a tag that includes paper name, circulation, date, and region. Your clip report will detail demographics, circulation and ad value equivalents. Track your campaign daily with our on-line secure access. Hard clips come to you in the mail with detailed reports on demographics, ad value equivalent charts and circulation totals.

7 Some Top 100 Newspapers that use N EWS USA Miami Tribune Buffalo News Chicago Sun-Times Houston Chronicle Oregonian New York Post San Diego Union Tribune Kansas City Star Dayton Daily News Newark Star Ledger San Antonio Express News Chicago Daily Herald Palm Beach Post Akron Beacon Journal Nashville Tennessean Arizona Republic 419,000 306,000 491,000 549,000 333,000 418,000 379,000 297,000 162,000 473,000 235,000 123,000 173,000 158,000 148,000 397,000 Name of paper Daily circulation (approximate)

8 Some Top Weekly Newspapers that use N EWS USA National Examiner, Boca Raton, FL This Week Magazine, Wilsonville, OR Auto Trader, Rocky River, OH Arizona Pennysaver, Tempe, AZ Nuestra Tiempo, Los Angeles, CA Shoppers Guide, Cherry Hill, NJ Detroit Shopping News, Livonia, MI Flyer, Miami, FL Twin Cities Examiner, Minneapolis, MN Florida Pennysaver, West Palm Beach, FL Scotsman Press, Syracuse, NY Yankee Trader, Port Jefferson, NY North Shore Weekly, Danvers, MA Hershey Community Courier, Mount Joy, PA Orange County Preview, Santa Ana, CA Potpourri, Livermore, CA 600,000 518,000 500,000 454,000 400,000 112,000 110,000 500,000 360,000 264,000 265,000 187,000 185,000 737,000 1,200,000 Name of paper Weekly circulation (approximate)

9 Web site Placements 5,500 Web sites receive N EWS USA content Aggregators send stories to top sites in many subject fields such as Health, Auto, Women’s Issues, Employment and Family Care. Site ISPs tracked “NEWSUSA has proven itself an extremely able partner in Cyberspace. In custom-crafting and getting content online fast to a range of targeted Web sites, I can’t think of anyone more effective.” -Chris Spring, President Spring, O’Brien & Company

10 Testimonials “I've been especially happy with your timely and comprehensive report-back system, complete with clippings and circulation figures.” - KT PR for Better Homes & Gardens “I personally want to express my appreciation to N EWS USA for the excellent service and results you have provided on our monthly ‘Tool Tips’ releases. N EWS USA is always ready to provide constructive advice and suggestions — and take the extra step to help our projects succeed.” - Leigh Anthony Communications for Sears Public Relations “Thrifty has successfully used N EWS USA to promote our annual Honeymoon Disasters contest... which has resulted in thousands and thousands of placements in print media and radio. N EWS USA has given us one more effective tool to propagate the Thrifty name.” - Thrifty Rent-A-Car Inc.


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