1. http://openacademic.org Being There: Outreach Using the Social Web CASE Districts VII and VIII Las Vegas, 2007

2. http://openacademic.org Before We Get Started This presentation available at: http://openacademic.org/news http://openacademic.org/news Links to resources at the end of the presentation

3. http://openacademic.org What Are We Talking About?

4. http://openacademic.org A Cautionary Tale http://www.sptimesphotos.com/blogs/classroom/ “... I will just say this... the lies, distortions and mean spiritedness of some - was not worth my time or worthy of this district …” -- May 18, 2006 Ouch!However…

5. http://openacademic.org The Online Community Quandary How open do you want to be? Presence vs Reach

6. http://openacademic.org What to do? From http://hijinksensue.com/2007/11/29/robots-are-ev...fuel/http://hijinksensue.com/2007/11/29/robots-are-ev...fuel/

7. http://openacademic.org Managing Your Buzz

8. http://openacademic.org Getting the Message Out The Mother Ship You  Them Them  You You = Them

9. http://openacademic.org The Mother Ship Your online presence Central area for information –Your content –Your domain –Your look/feel Starting point –And, ideally, the ending point

10. http://openacademic.org Delivering Content A web page (aka old school) Audio and Video (iTunes) Image Sharing Email RSS Text message What gadgets are people using?

11. http://openacademic.org You  Them Blogs, Podcasts, Videocasts Can be set up with limited ability to comment All content created by school staff Unfamiliar terrain? Get a guide. –Within existing sites, do you need to be there at all?

12. http://openacademic.org You  Them, part 2 Don’t go there just to go there –Have a purpose –Make sure that your purpose dovetails with your identity –Commit adequate resources to the space You could end up like this.like this Or worse.worse

13. http://openacademic.org Them  You Sites maintained by the school specifically for community members –These sites generally require people to give you contact information – for example: Register for events Alumni Directory/Job Connection Newsletters Please, not another FaceBook!

14. http://openacademic.org You = Them Community participation in the online presence Invite Alumni/Students to create content –Broader involvement leads to more interesting content, which spurs more involvement –Commenting/dialogue essential at this level –Can be as simple as a clean online version of existing publications –No canned communities allowed

15. http://openacademic.org Enough Yammering Let’s Build It!

16. http://openacademic.org The Mother Ship Who do people want to hear from? –Who has something to say? Newsletters/Photos/Podcasts/Video –What events are better for what medium? –Judiciously shared content What can you give them that they can’t get anywhere else?

17. http://openacademic.org Community Participation Doesn’t just happen. Balance between level of polish and frequency. “Good” content trumps high production values.

18. http://openacademic.org Build a Pretty Frankenstein Phased rollout Gadget friendly content Clean, informative site directory Use what you need, when you need it A sloppy/poorly conceived online presence is worse than nothing at all (ahem, Kaplan/Myspace)

19. http://openacademic.org Young Frankenstein: Extending the Online Presence OpenSocial, and other APIs (Facebook, etc) –Leverage existing social networks Pros : People are already there; somebody will like it Cons : Requires specialized skills to deliver, and knowledge to know where to go. Twitter UStream.tv

20. http://openacademic.org Outside the Scope of This Presentation But still interesting. –Overlap between Social Networking sitesOverlap between Social Networking sites –Comparison of users b/w FB and MySpace, and where OpenSocial fits in the pictureComparison of users –danah boyd on class and social networksdanah boyd on –Yet another example of FB trampling over its usersFB trampling over

21. http://openacademic.org Expectations Management Each school is different Technology changes rapidly –Faster than we can keep up –Don’t sweat it Flexibility is essential –You will learn more details about your community; apply that knowledge effectively

22. http://openacademic.org Implementation and Goals No matter how good it is, someone’s gonna hate it. Incremental gains –A more informed member is a more connected member –Can’t identify with the school if they have forgotten about it –More likely to give time/treasure/talent to a known quantity

23. http://openacademic.org Closing Thoughts These tools have the potential to make the school a more regular presence in the lives of community members. Fight the hype: evolutionary rather than revolutionary –Whatever. It’s different. The best infrastructure in the world is no substitute for a living institutional mission

24. http://openacademic.org Questions/Discussion

25. http://openacademic.org Resources – Web 2.0 Info Web 2.0 –The classic definitionThe classic definition –When the lawyers get involvedWhen the lawyers get involved Graphic on slide 2 created with tagcrowdtagcrowd

26. http://openacademic.org Resources Video Sharing –http://www.teachertube.comhttp://www.teachertube.com –Ustream.tvUstream.tv RSS and Podcasts –This functionality is available through most of the Open Source options listed here; this functionality is still absent from many of the larger proprietary apps.here

27. http://openacademic.org Resources – Content Reshuffle Content delivery –Automate creation of podcast feeds (depending on your website software, this may not be necessary -- most open source platforms support this without requiring an outside provider) http://feedburner.com –Distribute through iTunes http://www.apple.com/itunes/store/...faq.html

28. http://openacademic.org Resources – Email to SMS Mediawiki overview pageoverview –As described on Wikipedia, for most plans, this functionality is already supported abd could be created via a mailing list. A google search can help track developmentsgoogle search

29. http://openacademic.org Resources -- Open Source Tools Blogging Platforms/Community Building –DrupalDrupal –WordpressWordpress –Wordpress Multi-UserWordpress Multi-User –MamboMambo –Joomla!Joomla! –Gallery (photo sharing)Gallery

30. http://openacademic.org About this presentation This presentation is released under a Creative Commons Non-Commercial License. Creative Commons Non-Commercial License Conditions for commercial use available hereavailable here Prepared by Bill Fitzgerald at OpenAcademic –http://openacademic.orghttp://openacademic.org –Email: bill@openacademic.combill@openacademic.com