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The Audience: Involved and In Motion.  Discusses various types of audience participation in the journalistic process, from acting as sources to citizen.

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Presentation on theme: "The Audience: Involved and In Motion.  Discusses various types of audience participation in the journalistic process, from acting as sources to citizen."— Presentation transcript:

1 The Audience: Involved and In Motion

2  Discusses various types of audience participation in the journalistic process, from acting as sources to citizen journalism  Provides an overview of mobile devices and their potential for users and journalists  Provides an overview of social media and their potential value to journalists and journalism organizations

3  Mainstream news organizations are no longer gatekeepers who control what topics are disseminated and discussed.  Audiences can now respond to items in the news, and even influence and create it.  News process is no longer a one-way flow of information from journalist to reader, but a collaboration.

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5  Types:  Experts  People with a personal connection to a story  May be located through social media or a notice on the website.

6  Somewhat similar to traditional letters to the editor.  Strongly affected by the emergence of Web 2.0 culture  With important differences:  Response to the story can be immediate.  There can be more responses (and responses to responses).  Responses appear in the same location as the original story.

7  Substantive contribution to a news story (not just a comment)  “Community editorial”  Contributions may come in after a specific call for eyewitness accounts.  CNN’s iReportiReport  Some sites are made up entirely of content submitted by users.  PictoryMag.com PictoryMag.com

8  Distributed reporting  Audience members are harnessed in an organized way to cover a particular story  Wikis: Collaborative sites that contain linked information about a particular topic  Wikinews Wikinews

9  Nonjournalists play the predominant role in the creation of journalistic content  Professional-amateur (pro-am) journalism  Open source journalism  A professional journalist begins the story or acts as a facilitator and then bring citizens into the process at various levels.  Example: The Forum in New HampshireThe Forum

10 http://blogmaverick.com/2004/03/16/the-best-thing-about-a-blog/

11 2002 – Trent Lott (R-Miss) “ I want to say this about my state. When Strom Thurmond ran for president, we voted for him. We ’ re proud of him. And if the rest of the country had followed our lead, we wouldn ’ t have had all these problems over all these years, either. ” 2004 – Dan Rather, CBS 2004 - Washingtonette 2005 – Eason Jordan, CNN

12 Andrew Sullivan ( “ The Odd Lies of Sarah Palin ” ) “ The Odd Lies of Sarah Palin ” Kevin Sites, Yahoo (www.kevinsitesreports.com)www.kevinsitesreports.com)  Chris Albritton, Back to Iraq  Daily Kos  Dooce  PerezHilton

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30  What are your thoughts on citizen journalism and other forms of audience involvement?  Do you think there’s potential in these sorts of contributions, or do you feel that journalism ought to be left to professionals?

31  Smartphones:  Internet-capable phones  Short message service (SMS; texting)  Multimedia messaging service (MMS)  Netbooks  Tablet computers  In-car mobile devices

32  Mobile and small—can go anywhere  Always-connected status  Short bursts of up-to-the-second information  Participatory journalism—  Users can instantly send an image and message to a media organization.  Ability to stay connected with social media

33 Media organizations are adapting/tailoring content for these users:  Adapting content for smaller screens  Creating websites and apps  Using SMS to send out breaking news  Mobile content reduced from Web version

34  Arose from Web 2.0 movement of early 2000s.  Internet becoming more user-centered.  Small- or large-scale social interactions among friends or professionals.

35  A publicity tool to promote stories and other content  A user-comment and feedback tool to foster audience involvement  A reporting source

36  What do you think of this statement? “Social tools are inspiring readers to become citizen journalists by enabling them to easily publish and share information…. The future journalist will be more embedded with the community than ever, and news outlets will build their newsrooms to focus on utilizing the community and enabling its members to be enrolled as correspondents.” —Vadim Lavruski, Mashable  Do you agree or disagree? Why?


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