1. YOUTH VIOLENCE PREVENTION Mio Tamanaha July 15, 2012

2. Three Case Studies  Futures Without Violence  Private not-for-profit organization based in San Fransisco, California  Youth Violence Systems Project (YVSP)  A collaborative ‘study’ between based in Boston, Massachusetts  Striving to Reduce Youth Violence Everywhere (STRYVE)  An national initiative led by the CDC

3. Futures Without Violence

4.  Design  Simple, modern design with a good balance of text and images on most pages, but too narrow a laptop screen  Content  Information on organization’s programs  Current initiatives, acts, bills related to women and children and domestic violence  Current events and news  Resources for people experiencing domestic violence  Tone  Pedagogical, formal and serious, leadership position  Interactivity, Outreach, and Social Media  Online advocacy, online donations, e-newsletters, e-announcements, solicit ‘action’ by e-mail, Twitter, Facebook, YouTube

5. SWOT Analysis Strengths Active use of social media (Facebook, Twitter) A lot of substantive information and materials Online advocacy capability Effective use of videos on web site Updated information on current events, policy issues YouTube Videos Appears credible and well-connected Resources for website and social media (currently hiring two positions) Weaknesses Homepage could be organized better— slightly confusing with the options on the top and bottom of the page containing some of the same links and some distinct ones Needs more levels of vertical categorization Some non-uniformity in language (e-mail updates, eAlerts, action alerts, action elist) Width of the content section is too narrow, wastes space on the sides Opportunities Increase involvement in “Take Action Now” by getting more people to sign up for Action Alerts or spreading the word through Facebook and Twitter Threats Other violence prevention websites Failed attempts at affecting change in policy

6. Youth Violence Systems Project

7. Web Strategy  Design  Appealing color scheme and balance of text and images  Content  Description of computer simulation model  Description and statistics for the four Boston area communities involved in modeling  Articles and information on community-based processes, youth violence in Boston  Videos about affected youth, the model, and project activities  Tone  Explaining/justifying what they are doing, progressive and cutting-edge, non- pedagogical  Interactivity, Outreach, and Social Media  Log in for people with user accounts, no active outreach to new communities, no Twitter or Facebook, multiple videos on YouTube, a simple online poll for youth, model download

8. SWOT Analysis Strengths An unusual purpose in creating a predictive youth violence model Reaches out to youth, though very simply Elevates the role of community members and youth themselves as experts Videos explaining the computer simulation model in visuals Good information on each of the featured communities Weaknesses No social media strategy No budget set aside for digital media Computer simulation model can be a difficult concept to grasp No community voice on website Not clear who the target audience is If they are going to reach out to youth, they should develop that page and interactive functions URL has nothing to do with name of organization Opportunities An interesting platform on which to engage and collaborate with more communities To become a leader in modeling of risky behaviors in general Threats Negative experiences by community members may affect collaboration and input

9. Striving to Reduce Youth Violence Everywhere (STRYVE)

10. Web Strategy  Design  Slightly heavy on the images, and color scheme looks like a children’s website  Options are well-placed, with those catering towards professionals at the top and a more general audience at the bottom  Content  Introduction to the issue of youth violence through text and video  Statistics, articles, evidence-based strategies around youth violence prevention  Links to relevant organizations  Funding sources  First-hand accounts of community programs that are working right now  Tone  Explanatory, clear and succinct  Interactivity, Outreach, and Social Media  Video training on website, E-newsletter options for other relevant organizations, No Facebook or Twitter, YouTube videos

11. SWOT Analysis Strengths Backed by the CDC, the website feels credible and trustworthy. The STRYVE home page is generally well- organized and contains substantive information. Good visibility when Googling “youth violence prevention.” Weaknesses No social media. Two different URLs for the same page is confusing. URLs don’t include ‘Stryve’ When going through vetoviolence.org URL, animated introduction has no substance and is annoying to sit through. No interactive elements, no sign of humans. Opportunities Specific links could be categorized further to assist visitors in efficiently finding what they are looking for. The online video trainings could be developed more to be useful to professionals already in the field. Threats Competition for “Stryve” name on Facebook, Twitter, and Youtube

12. Comparison Chart Futures Without Violence Youth Violence Systems Project STRYVE Twitterx Facebookx YouTube videosxx E-newslettersxx E-mail announcementsx Online donationsx Online advocacyx Online video trainings xxx Online Community/forum ?x Links to other organizations xxx Designated StaffxUnknown

13. Recommendations  Futures Without Violence  ….  Youth Violence Systems Project  Feature the voices of the four communities  Get involved in social media  STRYVE  Add contact information, including a contact person’s name  Get involved in social media

14. Thank you. Questions?