1. Axis Intelligent Video Strategy Focus on Embedded Video Analytics

2. What is “intelligent” in Intelligent Video? “It’s a marketing name for applications that do mathematic calculations of a video image or stream of images for automatic exploitation – a more technical term is Video Analytics.”

3. Axis Intelligent Video history “Axis has always had calculation power in its products; in September 2000 Axis introduced motion detection.” Now, we enter a new era where more video analytics will be added for each product generation.

4. But first, why do we need it?

5. All security will be over the network Do we need all this information? Can we handle it?

6. Today’s situation  Studies from Sandia N. Lab, US suggest that personnel can only watch one monitor for up to 20 minutes before losing focus  So why do we expect a high attention span for many hours on many monitors?  And without knowing what to look for?

7. Solution – Intelligent Video Analytics Help the operator make the right decisions by supplying only essential information Result, suggested actions Video analytics

8. Camera tampering example  If somebody has redirected or painted your camera, how will you know?  With IV, the system will tell you

9. Retail example  Want to know the number of visitors to your store?  Let the camera do the counting for you

10. Real estate protection example  How can you know when somebody is approaching?  Use a “Digital Fence” to send an alert to your security officer  Digital fences can prevent crime from happening

11. Loitering example  If a gang is loitering near an ATM, customers will not want to use it  The IV system can notify the ATM’s management or security service

12. Different IV market directions  Products using redundant CPU power in the camera (Embedded)  Products using extra CPU power (Co-processor)  Applications running on DVR or external PC  Applications utilizing both embedded power and external PC

13. Redundant CPU power (Embedded)  Pros ¬ No need for special IV products ¬ No extra hardware cost ¬ Automatic scalability  Cons ¬ Algorithms need to be smarter and smaller ¬ Less amount of CPU power than in Co-processor ¬ Sharing memory with the camera

14. Axis IV strategy  Video analytics needs to be done at the edge to be truly scalable

15. Axis IV strategy  Axis will provide capacity in ETRAX for embedded applications

16. Axis IV strategy  Axis will provide a selection of proven video analytics modules that add value for the majority of users

17. Axis IV strategy  Axis’ ADP program is essential for success  Software Development Kits  Open APIs  Documentation and support

18. Intelligent video is our natural direction Today:  Alarm handling in the cameras/servers  Motion detection in cameras/servers  Audio detection in cameras/servers  Event manager in cameras/servers Tomorrow:  Greater functionality, more advanced video analytics  More distributed video analytics

19. Next steps  Introducing Camera Tampering Alarm in: ¬ AXIS 209FD-R ¬ AXIS 221 ¬ AXIS 223M ¬ AXIS 225FD  Improved Motion Detection in all products from: ¬ 4.45

20. The market

21. Main customer benefits  Available 24/7/365 ¬ Eliminates human errors  Scalability ¬ Video analytics at edge devices  Lower total cost ¬ Less false alarms ¬ Correct information ¬ Information when you need it

22. Questions and Answers Thank you