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1 Muze Drives the Media Experience™ New York | Seattle | London Generating Revenue Growth with the Open Media Exchange TM August 2007 Powering the New Media Industry
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2 Muze Drives the Media Experience™ New York | Seattle | London Muze Overview Overview:Muze is a leading provider of digital media solutions to businesses, used to market entertainment products to consumers: Comprehensive digital content commerce platform Complete suite of media search and discovery products Mission: To enable and drive commerce for entertainment content in the physical and digital marketplaces, providing businesses with tools to meet consumer demand for integrated and more compelling entertainment products and services. Expertise:Founded in 1991, Muze has deep relationships with content owners (books, music, film and games), as well with as dozens of retailers and strategic partners. Customers:Over 800 traditional and online retailers, online content sites, community and social networking, mobile service providers, auction sites, and consumer electronics manufacturers. Employees:Offices in New York, Seattle and London / 175 employees.
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3 Muze Drives the Media Experience™ New York | Seattle | London Mission: Enable and Drive Commerce in Physical & Digital Media –Digital Media Discovery and Search Services –Digital Media Delivery Services Muze Market Focus Clients: Muze services businesses with consumer channels that sell entertainment media: –Retailers –Online Media Providers –Portals –Social Networks –Wireless Services Providers
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4 Muze Drives the Media Experience™ New York | Seattle | London Muze Holds a Unique Value Position Music Film and Video Books Video Games More than 50 years of normalized data (commercial info, bios, influences, cover art, etc) providing search & discovery for customers More than 1 Million Music Releases (albums) Info for more than 8 million music tracks 277,000+ DVD and Video Releases 6.3 Million Book Titles 66,600+ Games Releases Reviews and Muze editorial Media Information 1.7+ Million music tracks Dual download (PC & Mobile) Subscription- based services Radio, MP3, Ringtones Royalty reporting DRM Digital Services Digital Delivery Digital Media Services 6.3M song samples 40,000+ movie trailers 100-channel streaming radio Web-hosting for Muze customers Deep History and Credibility Within Media Industry
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5 Muze Drives the Media Experience™ New York | Seattle | London Industry Approval: Muze nominated for NARM (National Association of Recording Merchandisers) "Supplier of the Year" for 3rd consecutive year Client Approval: “We’ve partnered with world class organizations in order to bring our customers exciting, yet affordable digital media content. Muze has consistently proven to be a leader in this space. Their far-reaching vision for the industry and the OMX digital media platform fit perfectly into O2’s customer strategy. It provides a comprehensive and growing media catalogue of timely and exciting content, supported by excellent search and discovery functionality, making for a very compelling offering to our mobile users.” - Lars Dueysen, Head of Music Data Services & Portals, O2 Music, Germany Solid Industry Partners: Well-Positioned in the Industry
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6 Muze Drives the Media Experience™ New York | Seattle | London Selected Clients Retailers Content Providers Web Portal / Social Networking Digital Media Supply Chain HardwareMobile Service Providers
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7 Muze Drives the Media Experience™ New York | Seattle | London Rich, Descriptive Data Track Listings Personnel Listings Recording Information Streaming Sound Samples Streaming Film and TV Trailers Top-Line Data Rich, Descriptive Data Expert Editorial Image Services Links to Other Media Streaming Services Muze Enables Discovery and Purchasing
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8 Muze Drives the Media Experience™ New York | Seattle | London Core FeaturesDescription Music Catalogue1.7 Million Tracks, including all Major Label Back Catalog & New Releases Secure Digital Downloads The secure delivery of digitally encoded & DRM-wrapped files to consumers Embedded Top-Line Metadata Top-line commercial data required for commerce Streaming Audio & Video Samples; Cover Art Hosted content that ’ s ingested, managed, and delivered to consumers in multiple formats Royalty ReportingIndustry-standard royalty reports delivered to content owners Muze Delivers Digital Content: PC and Mobile
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9 Muze Drives the Media Experience™ New York | Seattle | London MuzeTunes ® High-Quality Streaming Audio Clips Available by Street Date for most charting releases TracksMore than 5,700,000 Three Popular Formats Real WMA SWF Music Downloads Licensed Downloadable Tracks Embedded with Top-Line Data TracksMore than 1,700,000 Muze Digital Services Offerings
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10 Muze Drives the Media Experience™ New York | Seattle | London Generating Revenue Growth Within a New Industry Infrastructure Retains control over the content by leveraging a central location for all channels, and for delivery to consumers Manage who has access to some or all content through business rules Can be easily tracked and modified Can easily turn channels on and off Provides online visibility into actual sales results Channel by channel Provides an easy way to bundle and merchandize content Can be provided to all, or just to selected retailers and channels Easily adjust sales and promotions to respond to the market Muze is creating an industry-wide infrastructure Will enable content owners, retailers and mobile service providers to grow revenue and leverage their assets more effectively The Open Media Exchange (OMX)
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11 Muze Drives the Media Experience™ New York | Seattle | London Consumption choices are limited Content Creation Consumers Audio Video Images Commercial Data Discovery Data Clips & Trailers Once the media content is delivered, there is no visibility to adjust marketing, pricing or packaging Ingestion Infrastructure 1 Per Media Type Encoding Formatting Storage Distribution Aggregators Segregated by Media All the players are duplicating investment to ingest, store and deliver content New Channels Distribution Infrastructure: Storage Search Delivery Track Audit Stores Current Digital Media Ecosystem
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12 Muze Drives the Media Experience™ New York | Seattle | London Device Manufacturers need to onboard devices quickly, and work with channels as well as offer direct-to-consumers services Content Providers need to manage their assets, and create consumer experiences that are ‘better than free’ Retailers need to efficiently access and deliver content and create bundles; Consumers want more channels Industry Stakeholders Need Collaboration
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13 Muze Drives the Media Experience™ New York | Seattle | London Muze Strategy Integrate needs of industry stakeholders to create an effective Digital Media infrastructure Search and Discovery Products enabling consumers to find content Media Industry Forum Open Media Exchange (OMX) Builds upon Muze’s Unique combination of Media Information and Digital delivery platform Creates a value-added Clearing house for the industry Enable content owners and retailers to market more effectively to consumers, while enabling new channels
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14 Muze Drives the Media Experience™ New York | Seattle | London Muze Open Media Exchange TM Content Creation Consumers Key Elements of OMX TM Solution: Muze Content Repository Asset Management Tracking, Auditing & Reporting Digital Rights Management Merchandising Tools Delivery System that easily adapts to new models and channels Stores Store Integration Direct-to-Consumer Delivery
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15 Muze Drives the Media Experience™ New York | Seattle | London OMX TM Benefits the Entire Value Chain Easy management and full control of all their digital assets New ways to package and market complete digital catalogues New channels of distribution, new pricing and business models Full insight into consumers buying patterns for marketing effectiveness Content Providers Reduced barriers to entry, implementation costs, and time to market Easy access to comprehensive digital catalogue - simplified licensing Ability to focus on developing unique & compelling consumer experience Easy adoption of new technologies and channels via open standards Retailers/ Mobile Providers Support for compelling and innovative device usage scenarios Better alignment & integration with the whole digital supply chain Simplified process of device certification Seamless & better quality experience for the consumer CE Manufacturers Wider array of content choices and richer media types Standardized ownership, playback, and replication of content Seamless person-based device management Personal and programmable channels for content access Consumers
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16 Muze Drives the Media Experience™ New York | Seattle | London Reduces Infrastructure Costs Eliminates massive duplication of investment, lowering industry cost structure Simplifies Licensing Practices Technology and flexible business rules support simplified licensing practices, reducing barriers for all participants and enabling collaboration Enables Innovation and Collaboration OMX platform supports innovation/collaboration across the entire digital media value chain; critical for offering ‘better than free’ products and for the emergence of new channels including personalized consumer content services Virtual Application Platform Streamlines Workflows Provides a secure and independent virtual application platform for each participant, and delivers compelling benefits to each Lets Participants Focus on THEIR Businesses Allows participants to focus their investment in their specific areas of expertise. OMX is powering a multi-vendor, collaborative, frictionless, seamless, and compelling consumer experience OMX TM Addresses Barriers to Growth Consumer- Centric Approach
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17 Muze Drives the Media Experience™ New York | Seattle | London Current OMX TM Customers International Partner with Dual Delivery (OTA and PC) Full Navigation & Discovery Full Use of Media Information Innovative Method of Distributing Media to Consumer
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18 Muze Drives the Media Experience™ New York | Seattle | London Addresses operational and interoperability challenges facing entertainment industry today Includes representatives from across value chain, including content owners, retailers, mobile providers, CE device manufacturers Provides foundation for sustainable digital content distribution models OMX Partner Program Promotes innovation and early testing among various digital content stakeholders (source through to consumer) Forum Meetings Initial meetings in Q1 ‘07 (NYC) and Q2 ’07 (Chicago) Third Meeting Proposed for Q3 ‘07 Media Industry Forum
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19 Muze Drives the Media Experience™ New York | Seattle | London Summary Powering the New Media Industry Why the Open Media Exchange TM, Why Now? Industry needs to change, in order to win paying consumers and avoid downward pressure Simplify the infrastructure and eliminate the silos across the value chain Make it easy to market, bundle, buy, and deliver An industry-wide, value-added exchange like OMX makes it possible Muze has a strong foundation to build upon Unique product portfolio of rich Search and Discovery products and Digital Media delivery services Depth of content management technologies and expertise Muze is a trusted partner with long-standing relationships with retailers and content owners Vision of a new Industry Ecosystem that enables growth
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20 Muze Drives the Media Experience™ New York | Seattle | London Let Muze Help You Build Your Brand
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