1. By the European Transport Safety Council in partnership with 3M Europe and Toyota The Roads to Respect A European Campaign for Better Road Safty Engineering

2. The Roads to Respect R2R The Roads to Respect: a campaign for the treatment of High Risk Sites in Italy, Spain and Poland

3. What is a high risk site? Chernobyl Meltdown 1986 But also….

4. What is a high risk site? …this is a high risk site too!!!! Why? Dangerous roadside objects (trees) but no crash barriers Narrow single carriage way with opposite flows of traffic but no separate lane marking Poor visibility No preventive sign

5. Introduction The Roads to Respect (R2R) programme aims at treating high risk sites where systematic accidents occur High risk site treatment should be based on engineering and… politics! Road safety policy should always be based on science

6. Introduction to ETSC A science - based approach to road safety policy 37 organisations from across Europe under one unique umbrella promoting science-based transport safety measures at EU level More than 200 experts contributing to ETSCs Projects, Reviews, Policy Papers, Newsletters, Positions, Lectures, Press Releases, Year Books, etc. The European Commission, member organisations, member states and corporate sponsors are funding our work 10 Secretariat staff members do their utmost to coordinate projects and insert the knowledge of ETSC members and experts into EU transport safety policy- making

7. ETSC: priority-based safety work ETSC: Priority-based safety work Monitoring EU transport safety policy Protecting Vulnerable Road Users - VOICE Ranking EU countries performances - Road Safety PIN Preventing Drink Driving and Speeding Campaigning for the treatment of high risk infrastructure – R2R

8. Road Safety in Europe 41,600 deaths in the EU in 2005 Around 3.5 million injuries Socio-economic cost: 200 billion Non-quantifiable pain and suffering

9. The EU target and Strategy White Paper (2001) Cutting road deaths by 50% by 2010 3rd Road Safety Action Programme (2003) Sharing responsibility Insufficient progress towards the target…

10. We are not reaching our target Progress bewteen 2001 and 2005

11. Insufficient progress… 3 solutions Roughly 41,600 people are still dying every year on Europe's roads. Although this represents an 18% drop in five years, the EU is still some way off from its 50% target, set in 2001. 3 solutions: In 2003 the EU adopted its third road safety action plan, designed to encourage road users to improve their behaviour, to make vehicles safer and to improve road infrastructure.

12. Drivers behaviour Education: Major factors in accidents including driving under the influence of alcohol or other drugs; inattentive driving; poor driving skills, etc. Enforcement: Enforcement of traffic rules means making sure that they are being applied. Different aspects or stages are part of enforcement: 1.Checks to find violations of traffic rules and 2.Sanctions imposed on violators of the rules

13. Vehicle safety Manufacturers build ever safer cars and trucks: Special safety features have been built into cars for years, some for the safety of car's occupants only, some for the safety of others. To prevent accidents from occurring, cars have active safety features (ABS, ESC …) When an accident occurs, various passive safety systems work together to minimize damage to the individuals involved (seatbelts, airbags…)

14. Vehicle safety EuroNCAP: The European New Car Assessment Programme, a car safety assessment programme founded in 1995 and supported by several European governments, many major manufacturers and motoring organisations across the world. Publishes safety reports on new cars, and awards 'star ratings' based on the performance of the vehicles in a variety of crash tests, including front, side and pole impacts, and impacts with pedestrians. and…

15. Infrastructure safety Besides the vehicle and the driver, infrastructure is the third pillar of any comprehensive road safety work. Road infrastructure and design are a contributing factor in one out of three fatal accidents. Major advancements made in the past few years regarding the 2 first pillars are unmatched by advancements in infrastructure standards.

16. Infrastructure safety: EU Directive In order to increase safety of road infrastructures, the Commission has introduced a comprehensive system of road infrastructure safety management through a directive focussing on the following four procedures: Road safety impact assessments Road safety audits Network safety management Safety inspections

17. Infrastructure safety: EU Directive Road safety impact assessment Road safety impact assessment (conducted before the alignment is decided) designates a comparative scenario analysis of the impact that different variants of alignment or interconnection points of new roads or a substantial modification to the existing network will have on the safety performance of the adjacent road network. Road safety audit is a formal procedure for independent assessment of the accident potential and likely safety performance of a specific design for a road or traffic scheme - whether new construction or an alteration to an existing road.

18. Infrastructure safety: EU Directive Network safety management is intended to reduce further accidents and deaths on the road network in operation by targeting remedial treatment to sections of the road network where accident cost reduction potential is highest. Safety inspections designate a periodical review of a road network in operation by trained experts from a safety point of view. Road safety inspections allow the implementation of remedial measures before accidents occur.

19. Treatment of high risk sites It is important for Member State to develop and implement in due course high and verified standards of road safety management in line with the EU directive… …but this must in no way delay the early identification and treatment of the worst high risk sites with means that are available. Identifying high risk sites: Probably most important part of the work! Requires careful observation and investigation and should be science based (gathering accident records/data)

20. Low Cost Measures Low-cost road and traffic engineering measures comprise physical measures that: 1.Have low capital cost, 2.Can be implemented quickly, and 3.Offer high ratios of benefit to cost.

21. The R2R competition Death and injury prevention is not necessarily expensive or complex, the R2R programme wishes to promote simple, low cost engineering measures, that can significantly and quickly reduce routine accidents. Students to identify a high risk site and campaign/lobby local authorities for its treatment The competition will run in three countries (Italy, Poland, and Spain)

22. Examples of high risk sites with simple treatment: Sign obscured by vegetation

23. Examples of high risk sites with simple treatment: Before: signal obscured

24. Examples of high risk sites with simple treatment: Before: only one signal

25. Examples of high risk sites with simple treatment: After: overhead signal installed !

26. Examples of high risk sites with simple treatment: Before: deteriorated Give Way line markings

27. Examples of high risk sites with simple treatment: After: reinstatement of give way markings

28. Examples of high risk sites with simple treatment: Before: vehicle/pedestrian conflict

29. Examples of high risk sites with simple treatment: After: pedestrian fencing installed

30. Examples of high risk sites with simple treatment: Before - Notre Dame (Paris): vehicle/pedestrian conflict

31. Examples of high risk sites with simple treatment: …pedestrians distracted

32. Examples of high risk sites with simple treatment: After: vehicle access restricted

33. Examples of high risk sites with simple treatment: Before: dangerous merge

34. Examples of high risk sites with simple treatment: After: lane separators installed

35. R2R Camp In order to learn about the identification of high risk sites and the politics behind their treatment, (how to carry effective campaigning and lobbying), 5 students per country will be invited to Brussels for the R2R training camp – 9 th to 15 th of September 2007. !!!free of charge!!! (travel, accommodation and daily allowance covered) Minimum understanding of English necessary

36. How to apply? online: www.etsc.be/R2R.php Before 30/06/2007 Ideally: initial idea of a high risk site to treat

37. Application form For further information contact: gabriel.simcic@etsc.be

38. Toyota and road safety Toyota believes that people, automobiles and the traffic environment should be regarded as three pillars of an inter- related whole in which each sphere should complement and support each other Toyota Motor Europe decided to sign the European Road Safety Charter last year, as the first car and LCV (Light Commercial Vehicle) manufacturer This is why Toyota works a lot in partnership with other stakeholders such as governments, educational institutions and NGOs Toyota has been working with ETSC since 2004 and is delighted to support this R2R Programme

39. Toyota and road safety

40. 3M Europe and road safety 3M is a manufacturer of road safety equipment 3M is a signatory of the European Road Safety Charter 3M works in partnership with a number of stakeholders to promote road safety 3M has worked with ETSC since 2004 and is delighted to support the R2R programme