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Published byWilfred Robbins Modified over 9 years ago
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Success Factors in Online Graduate IS Programs Uday Kulkarni Arizona State University Founding Director MSIM Co-director MSBA
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How do you measure the success of a program? Financial ($$$) Numbers (of students) Student success (placement, advancement) Alumni involvement, WOM advertising Rankings
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Success Factors Structural factors Capability factors Commitment factors Strategic factors
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Structural Factors Cohort-based structure One course at a time Class Size Lockstep program Team responsibilities Student safety net Faculty familiarity Better time management Focus from a individual, team, (and entire class) perspective) Online does not mean that classes can scale to large numbers (without loss of quality)
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Capability Factors Prior experience with a similar on-site program Tenured/tenure track or clinical full-time faculty Online educational consulting Faculty Continuity Easier to replicate a tried and tested program In-house support vs. outsourcing
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Commitment Factors Faculty commitment Financial commitment Technical support and service Believers, not skeptics Commitment to creating the entire experience (not a canned course that anyone can deliver) Investments in hardware, software Investing in faculty development In-house consulting and hand- holding for conversion from on- site to online Understanding individual faculty needs Customization to individual level (not at program or department level)
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Strategic Factors Recognize the market segment Differentiation Applied projects, faculty attention and access What are the desirable characteristics? Is it the same (as on-site)? Is it new? Who is the typical student? (Mid- level manager, working professional, 5th year student) What are the desirable characteristics?
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Thank you
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