1. Introduction of all Sub- themes

2. ENERGY EFFICIENCY The first step – and the quickest and cheapest way to reduce energy-related CO2 - is to use less energy, by reducing and managing demand and improving the efficiency of energy use. De-carbonizing energy generation is the next step along the path to a low-carbon economy

3. The Response so Far …. Typical Carbon Footprint & Components: South Hampshire, UK

4. POWER Theme 1: ENERGY EFFICIENCY Exploring ways of reducing the overall energy consumption of the partner regions through policy regulation promotion incentives Two subthemes …….

5. ENERGY EFFICIENCY Subtheme 1.1 Development and delivery of Public Sector Energy Efficiency Strategies and Action Plans to support low-carbon economies Sharing best practice which can be delivered across partner regions ….. ENERGY EFFICIENCY Subtheme 1.2 Public Sector Strategies, Programmes and Initiatives to improve the energy efficiency and reduce the carbon footprint of existing buildings, particularly the public housing stock Key focus on the problem of existing buildings – which, in the UK, could represent 70% of the housing stock in 2050 ….

6. Presentation of the Second Call of the POWER Interregional Programme Driving Low Carbon Economies across Europe 15 & 16 October 2009 Seville, Spain María José Colinet, Director of Renewable Resources and Energy Infrastructure, Andalusian Energy Agency

7. Theme 2: Renewable Energy: Exploring ways of increasing the share of energy generated by renewables, including solar thermal; solar photovoltaic energy; high temperature thermal systems; wind energy; hydro power; biomass production for electricity, heating and cooling; sustainable biofuels; district heating and Combined Heat and Power (CHP) schemes

8. Sub-theme 2.1: Large-scale deployment of renewable energy schemes: identifying and developing transferable best practice in the public sector to promote successful delivery and to maximize benefit to the regional economy and environment and society Aims: To optimise public sector interventions to achieve the sustainable deployment of renewable energy schemes on a large scale.

9. Sub-theme 2.2: Biomass Energy and Sustainable Resource Management: Identifying and sharing best practice Aims: To identify and promote an integrated and sustainable approach to energy from biomass, including energy crops, biomass heat, biofuels, energy from waste, electricity from biomass.

10. THEME 3 : Eco-Innovation & Environmental Technologies

18. Develop & deliver place-based initiatives and programmes in the field of sustainable construction, including indoor climate and sustainable neighbourhoods. 3.1. Living Environment

19. Investigate innovative ways to reduce CO 2 and improve the quality of life and health in the living environment, indoor and within the residential area. AIM

20. 3.1. Living Environment EXAMPLES Sustainable new buildings Use of innovative green materials/products Design for lower energy consumption Local decentralised supply of energy, green neighbourhoods with fewer cars,

21. 3.1. Living Environment Suggested delivery organisations & partners Local & regional authorities, public bodies, Universities, Business support agencies, Voluntary and not for profit organisations, Environmental agencies, energy agencies, Technology networks, enterprise clusters,

22. 3.1. Living Environment Potential results to work towards: Reduced levels of Carbon in construction Significant number of existing buildings renovated Significant improvement in energy and water-efficiency in buildings – from design stage to delivery Large-scale expansion in use of renewable energy technologies Increased use of recycled materials in construction.

24. 3.2. Cleaner technology Development and implementation of a programme in the field of cleaner technologies to achieve the double dividend – of a reduction of carbon emissions and creation of business opportunities.

25. 3.2. Cleaner technology Explore and develop innovative ways to create greater opportunities in cleaner technologies, with a special focus on start-ups and SMEs. Identify and promote replicable best practice. AIM

26. EXAMPLES New business models for cleaner technologies Identifying drivers and barriers for green businesses Promoting a common European standard (language) for green technologies. 3.2. Cleaner technology

27. EXAMPLES Promoting the implementation of new technological solutions & processes in Green Public Procurement (GPP) Identification of the regional needs for new environmental solutions & analysis of possible technological solutions using methods such as eco- design, eco-efficiency, etc. Methods of eco-technology assessment. 3.2. Cleaner technology

28. Suggested delivery organisations & partners Local & regional authorities, public bodies, Universities, Business support agencies, Voluntary and not for profit organisations, Environmental agencies, energy agencies, Technology networks, enterprise clusters, 3.2. Cleaner technology

29. Potential results to work towards: Significant increase in the number of green start-up companies Reduction greenhouse gases Mainstreaming of Green Public Procurement Increased use of sustainable clean technologies in the private sector 3.2. Cleaner technology

30. Sustainable transport

31. Human activity

32. www. 100places.com

33. Sustainable transport 4.1 Achieving Sustainable Low- Carbon Transport in Urban Areas

34. Sustainable transport 4.2 Improved Co-ordination of Integrated Transport Systems, and their development and operations, to achieve resource efficiency and CO 2 reduction

35. Wanny Chan Province of Noord-Brabant +316 1830 3223 Wchan@brabant.nl Contact information

36. Technical Specifications 5.1 Behaviour Change Second Partner Fair Seville, 15 October 2009 POWER INTERREGIONAL PROGRAMME 2008 – 2013 M.P. Dosi Emilia-Romagna Region

37. Why to change our behaviour? The knowledge framework Local effects Global warming Citizens quality of life Economic Operators revenue Local activities Citizens behaviour Economic Operators behaviour

38. How to change behaviour? /1 The Policy targets (1) Change the perception of the bad effects of climate change in every-day life and the consciousness that the local /individual effects come from the global effects which, in turn, are the total sum of local actions Change the reaction of the society actors (business sector, households, public sector) with the role of producing and selling - supply side - and buying and consuming - demand side. The public sector, the institutions, can play an additional role of leading these change by means of regulations, incentives, disincentives: we need to enforce it, in order to move as quick as possible toward a low carbon economy

39. How to change behaviour? /1 The Policy targets (2) Change the economic development model Need for a life style coherent with the changed international context as the financial crisis bring us to think more and more seriously about it

40. How to change behaviour? /2 5 Themes for driving the Regional Economies toward a low carbon profile Energy production/use Less Quantity Best Quality of 1.1 1.2 2.1 2.2 3.1 3.2 4.1 4.2 5.1 Behaviour change

41. How to change behaviour? /3 The toolbox (1) Information and education programmes and actions for consumers (including Public administrations trough e.g. Green Public Procurement) in order to committee a smart low- carbon productions (i.e agricultural products directly retailed by the farmers, Eco-labelled recycled products, energy saving house, alternative energies, etc,) and services (ì.e. eco-friendly transports, Energy services etc.) Success stories can generate durable network for exchanging experiences in different communities. Demand side approach

42. How to change behaviour? /3 The toolbox (2) Training program and marketing campaign encouraging producers ( incl. Public Administrations as service producers ) of smart low-carbon productions ( incl. energy saving buildings and alternative energies producers/sellers ) and services (i.e. eco- friendly transports, energy services etc. ) to offer them also by means of innovative Public & Private partnerships. Success stories can generate durable networks for exchanging experiences on productive sectors Supply-side approach

43. How to change behaviour? /3 The toolbox (3) Financial instruments (i.e. taxes, incentives, awards, etc.) or other planning tools (e.g. location of industrial parks) by Regional Authorities Screening, comparison and effectiveness at macro-level. Economy-wide approach

44. How to develop a POWER project on Behaviour Change as the main topic? /1 Issues to be considered The good practice/examples to be shared (one or more actions as a local action plan) The cost/effectiveness in applying these actions compared with business as usual (without the intervention) The feasibility evaluation of the good practice application (mainly from the financial point of view, including the bureaucracy burden) The promotion/diffusion of results in order to positively affect the other aspects of the economy and the society.

45. How to develop a POWER project on Behaviour Change as the main topic? /2 Outputs, results, indicators Potential Outputs and Outcomes to be achieved: An assessment of successful behaviour-change initiatives Identification of best practices A web-based catalogue of effective tools and techniques Partner regions to use the toolbox and catalogue to develop their own strategies for influencing attitudes and behaviour to achieve a low/zero-carbon society Indicators: Assessment of the potential for carbon savings from successful application of the toolbox and catalogue Extent to which transferable best practice is newly applied in partner regions Potential Results to work towards: Transformational changes in attitudes and behaviour which, with the support of low/zero carbon technologies and sustainable support systems, will deliver a low/zero carbon future, to mitigate dangerous climate change.

46. How to develop a POWER project Tecnical Specification download http://www.powerprogramme.eu/uploads/2nd %20call/POWER%20specs%20Behaviour% 20Change%205%201%20-%20Final%20- %202nd%20call.pdf

47. For more information: Maria Paola Dosi mdosi@regione.emilia-romagna.it Thank you for your interest in POWER Programme !