1. Communicating to Your Users Through Video Paul Meeker

2. Who am I? Paul Meeker Franklin University BlueQuill – Manager of Product Development

3. Question What makes communicating with users so challenging?

4. People don’t read! Why Doesn’t America Read Anymore? –NPR April Fools Joke

5. I Don’t Read! Release notes, bug fixes, documentation, terms and conditions etc....Don’t expect others to read either. Then how do we communicate to users?

7. Video (+) Engaging Visual Just in time Users can go back to reference it Can skip over stuff

8. Video (-) Learning curve Takes time Often done last minute (release cycle) Maybe not as in depth

9. This session It’s not that hard It’s more effective You just need the right tools and process

10. Software Tools Camtasia Studio (for longer videos) Jing (for shorter videos) Microsoft Word

11. Hardware Tools Computer USB Mic (Blue Yeti) Headphones (Sony MDR -07506)

12. Distribution

13. Process Types of videos New features Releases Training Support Mockups

14. Process for short videos Use Jing and screencast (example)

15. Process for long videos Script Audio Screen Effects Publish Upload

16. Script Intro 3 columns Conclusion

17. Audio Test your mic levels Use inflection  Make sure it’s loud Read paragraphs Turn it up!

18. Screen Record the screen while listening to the audio One piece at a time Stop and start

19. Effects, publish, upload Finishing touches that make a difference Music in the background (free from YouTube) Text on the screen Zooming Transitions Highlighting Video Dimensions Consistency Publish and upload to YouTube (public, private, allow comments?)

20. Example

21. Let’s make a quick video!