1. August, 2015

2. A Celebration of Cinematic Grandeur

3. Overview Launched since August 1998 Movies in original soundtracks with Chinese subtitles on show 24x7 Transmitted via satellites ASIASAT 7 and APSTAR 6 Covering the whole of China, distributed via networks of hotel and corporate cable, administrative cable and government institutional cable Encrypted distribution

4. European 、 US films (70%) Asian films (30%) Award winners 350 titles from around the world each month Where World-Class Cinema Glitters

5. Unbeatable Stocks 20 th Century FoxColumbia PicturesMGMParamount Miramax FilmsPhoenix PicturesTriStarCJ Entertainment Fortissimo Films Lakeshore Entertainment Revolution Studios China Star Milkyway Image Toho

6. Worldwide Cinema Mon-Sun 12:00-13:50 International Film Hour Mon-Sun 23:15-01:15 Action World Mon 21:15-23:15 Asian Theatre Tue 21:15-23:15 Romance World Wed 21:15-23:15 Wonder World Thur 21:15-23:15 Hollywood Theatre Fri 21:15-23:15 Classic Theatre Sat 21:15-23:15 Sunday Premiere Sun 21:15-23:15 Stellar Line-up from Monday to Friday Blockbusters of different genres at prime time from Monday to Sunday to offer audience a feast for the eyes.

7. Hollywood Megastars, Blockbusters Galore

8. Korea, Japan, Taiwan Powerhouse of Asian Hits

9. Bollywood, Hong Kong Dream Factory of the East

10. Russia, Germany European Film Magic

11. Profile % Phoenix Movies’ core viewership is young Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

12. Phoenix Movies viewers are well-educated More than 90% Phoenix Movies viewers receive professional or above education Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

13. Phoenix Movies viewers are more affluent 68% Phoenix Movies viewers with monthly household income RMB 10K or above Monthly household income Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) Remarks - “Refuse to answer” respondents are excluded.

14. Phoenix Movies viewers hold higher positions more than 70% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) Remarks - “Refuse to answer” respondents are excluded.

15. % watched in past 7 days Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days. Business executives with annual household income RMB 700K+ in 8 cities* in China (102,037) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies popular amongst Affluent Business Executives No.4 overseas regional channel

16. % watched in past 7 days Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days. Business executives who are general manager/ president/ CEO/ direct, in 8 cities* in China (504,548) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies draw general managers, presidents, CEO and directors No.4 overseas regional channel

17. Agree / Strongly agree % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072) Phoenix Movies viewers enjoy quality lifestyle

18. Phoenix Movies viewers are frequent flyers Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

19. Profile % Phoenix Movies viewers are more financially aware Source: CTR-CNRS May to Oct 2014 Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Movies viewers (4,560,704/1,264) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

20. Phoenix New Media ifeng.com In PrintOn-line Digital Audio Broadcasting On Air Phoenix Movies Phoenix Weekly Phoenix CNE Phoenix NA Chinese Phoenix Chinese Phoenix U Radio Phoenix Multimedia Platform ONE-STOP INTEGRATED MARKETING OPPORTUNITIES Phoenix InfoNews Phoenix Hong Kong

21. Thank You!