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Russia Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00 15% 7% 1.4%

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Presentation on theme: "Russia Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00 15% 7% 1.4%"— Presentation transcript:

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4 Russia

5 Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00 15% 7% 1.4%

6 Current positioning of channels VI allows to cover all groups of audiences most attractive to advertisers. Source: TNS CA, January - February 2011, Kz, Ball size – Rtg (000) young Middle age of the televiewer senior Percent of women in a profile of audiences

7 Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

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9 Dynamically progressive channel! One of the leaders of national television, with a wide entertaining content and unique program decisions!

10 Moldova Uzbekistan KAZAKHSTAN 31 Channel in STS Media structure STS Media - the largest public broadcasting company of the Eastern Europe. Primary share placing (IPO) on NASDAQ – break in global media business.

11 31 Channel covers the whole Kazakhstan Источник: TNS Казахстан 14 Regions of Kazakhstan COVERAGE- 54 LOCALITY OF THE COUNTRY THAT COMPOSE 7,6 MILLION PEOPLE 13 CITIES WITH THE POPULATION 200 + THOUSAND PERSONS 8 CITIES WITH THE POPULATION 100 + THOUSAND PERSONS

12 31 CHANNEL – 3d PLACE among channels with national coverage Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00 TOP 5 channels

13 31 CHANNEL – 3 PLACE in Almaty TOP 5 channels of leaders! Placing possibility on 31 channel and in regional blocks on Almaty – within the limits of one consolidated transaction on the channel. Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

14 31 CHANNEL - advertizing for payable audience! Employment31/СТСAv. market Preschooler2.31.5 Students29.926.9 Housewives, young mothers8.27.9 Heads of the enterprises4.53.6 Managers, Specialists27.426.6 General workers16.517.8 Others22.6 Pensioners, disabled6.19.7 Unemployed3.23.4 Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

15 PROGRAMMING SEASONAL NOVELTIES

16 SPONSOR'S POSSIBILITIES SPONSOR'S PROMPTS ELECTRONIC LOGOS ANNOUNCEMENTS DYNAMIC BANNERS ADVERTISING PROMPTS SINGLE-SPOT Exclusive integration into own production projects IN ALL PROGRAMMS OF THE CHANNEL

17 All 14-54 78% Source : TNS CA, Jan – Feb 2012 г., Kazakhstan Social ly active people Social ly active people Potential consumers of goods and services Social ly active people Social ly active people Potential consumers of goods and services EMPLOYMENET7 CHANNELAv. Market Preschooler 11.5 Students 25.526.9 Housewives, young mothers 9.77.9 Heads of the enterprises 3.53.6 Managers, Specialists 27.526.6 General workers 18.617.8 Others 2.52.6 Pensioners, disabled 8.49.7 Unemployed 3.33.4

18 40 Bln. Tenge Show Comedy Club KZ «KZландия» seatcom «Star Factory» - «Жұлдыздар фабрикасы» «What? Where? When?» English Primier League Broadcasting Series and Films

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