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IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November 4, 2004
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2 From To MARKET SEGMENTS Audio Applications Tape to Hard Drives
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3 From To MARKET SEGMENTS Audio Applications Home Video Applications Tape to Hard Drives
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4 From To MARKET SEGMENTS Audio Applications Home Video Applications Video Surveillance & Security Tape to Hard Drives
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5 Data Backup (Keeping Business Running) MARKET SEGMENTSFrom To Tape HDD Tape to Hard Drives
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6 Data Backup (Keeping Business Running) Data Backup (Better Audit Trails) MARKET SEGMENTSFrom To tape Tape HDD Tape to Hard Drives New! HDD
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7 Data Backup (Keeping Business Running) Data Backup (Better Audit Trails) MARKET SEGMENTSFrom To tape Tape Tape to Hard Drives New! The Tape Drive & Tape Industry is a $5B Business! HDD
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8 Vertical Markets Driving ForcesMARKET SEGMENTS SEC IRS Sarbanes-Oxley Data Backup & Disaster Recovery Tape Data Recovery is Slow, Mirroring non Practical
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10 Vertical Markets Driving ForcesMARKET SEGMENTS Audio SEC IRS Automotive MP3 GPS Collision Avoidance Systems Satellite TV Sarbanes-Oxley MP3 Automotive Adaptation Data Backup & Disaster Recovery Tape Data Recovery is Slow, Mirroring non Practical
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11 Vertical Markets Driving ForcesMARKET SEGMENTS Audio SEC IRS Automotive MP3 GPS Collision Avoidance Systems Satellite TV Video Sarbanes-Oxley Monitoring Insurance Industry MP3 Automotive Adaptation Data Backup & Disaster Recovery Tape Data Recovery is Slow, Mirroring non Practical
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12 Vertical Markets Driving ForcesMARKET SEGMENTS Audio Surveillance Insurance Industry Homeland Security SEC IRS Automotive MP3 GPS Collision Avoidance Systems Satellite TV Video Sarbanes-Oxley Monitoring Insurance Industry MP3 Automotive Adaptation Data Backup & Disaster Recovery Tape Data Recovery is Slow, Mirroring non Practical
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13 Technology Solutions MARKET SEGMENTS Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Data Backup & Disaster Recovery
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14 Technology Solutions MARKET SEGMENTS Audio Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Data Backup & Disaster Recovery
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15 Technology Solutions MARKET SEGMENTS Audio Automotive Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Data Backup & Disaster Recovery
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16 Technology Solutions MARKET SEGMENTS Audio Automotive Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Video Data Backup & Disaster Recovery
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17 Technology Solutions MARKET SEGMENTS Audio Surveillance Automotive Duty Cycle Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Video Data Backup & Disaster Recovery
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18 Technology Solutions MARKET SEGMENTS Audio Surveillance Automotive Duty Cycle Shelf Life Reliability Shock & Vibration Temperature CostAcoustics Low Power IP Video Data Backup & Disaster Recovery
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IDEMA Financial Conference Growth Opportunities Outside Desktop PCs Tom McDorman Vice President & General Manager Enterprise & Entertainment Group November 4, 2004
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