1. Trends Impacting RSM Bird Cameron : Thriving in Healthy Chaos Annimac www.annimac.com.au RSM Bird Cameron Conference Dinner Keynote 11 March 2005 Speaker

2. Rate of Change Rate of Change every 10 seconds = new web siteevery 10 seconds = new web site every 10 minutes = new technologyevery 10 minutes = new technology every 10 days = new product / service Amount of change in one day Grandmother had in one year. Younger we are - faster our world moves.

7. Driving all Drivers of Change Driving all Drivers of Change Technology : by 2020 70 % job types not exist now because 80 % technology not imagined yet

9. Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper of people Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exist in 2003

10. More Change = More Options  Living longer   More generations alive  Living elsewhere  Living with leisure  Changing household structures  Rising divorce rate, singles  Smaller households  Changing ethnic mix - Eurasian

12. More Change = More Options :  New tribalism  Living differently  Home leasing on the rise  Fast rising Incomes & wealth   Outsourcing tasks & chores  Spending for short term  Living with I C T  Rise of virtual shopping  Increasing knowledge

14. More Change = More Options ICT contd : ICT contd :  Increasing financial literacy  Electronic “guardian angels”  New entertainment & sports  Working differently  New industries & occupations  Changing spirituality  Changing politics - ideologies  Outlawing discrimination  Ecological & community sensitivity. Adapted Ruthven,Ibis 2003

15. Albany Highway Williams 2003

16. Trends in the Changing World of Business Trends in the Changing World of Business

17. Changing World of Business Changing World of Business From Capitalism From Capitalism to Co opitalism to Co opitalism cooperative capitalism cooperative capitalism From Profit Driven From Profit Driven to Quadruple Bottom Line to Quadruple Bottom Line financial environmental social cultural factors financial environmental social cultural factors Sustainability : Sustainability : People first People first Planet second Planet second then then Profits follow Profits follow

19. THE CLUETRAIN MANIFESTO : THE 95 THESES “ Copyright 1999 Levine, Locke, Searls & Weinberger All rights reserved. However, world rights granted for non-commercial use on condition that this page remains intact, including this notice. Rip it, steal it, web it, mail it, post it. This message wants to MOVE ! ” www.cluetrain.com THE CLUETRAIN MANIFESTO : THE 95 THESES “ Copyright 1999 Levine, Locke, Searls & Weinberger All rights reserved. However, world rights granted for non-commercial use on condition that this page remains intact, including this notice. Rip it, steal it, web it, mail it, post it. This message wants to MOVE ! ” www.cluetrain.com

20. Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. … 95 Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. … 95

22. Thrivers in Biz = Big Shift from : Cowboy Heroes - 20 th century Left brain Masculine Economic Rationalist to : Spaceship Captains - 21 st century Right brain Feminine Value Driven

23. Not everything that counts can be counted, and not everything that can be counted counts.

24. The hardest thing in the world to understand is. Income tax. Albert Einstein Albert Einstein The hardest thing in the world to understand is. Income tax. Albert Einstein Albert Einstein

25. Cowboy Heroes to Spaceship Captains Wealth driven Value driven Respond to change Create change Do thing right Do right thing Love control Facilitate others Problem focussed Mission directed Use fear Use hope Use desperation Use inspiration Win - lose world Win - win - win world

26. Trends in the Changing World of Employment Trends in the Changing World of Employment

28. Changing World of Employment From Career Employment To Casualisation 5 careers min multi skilled self responsibility

29. Changing World of Employment contd From Full Time To Contract Project teams Part time Self negotiated Changing World of Employment contd From Full Time To Contract Project teams Part time Self negotiated

30. Changing World of Employment contd From Local To Global Networks International teams global knowledge Changing World of Employment contd From Local To Global Networks International teams global knowledge

31. Generational characteristics of 21 st Century Generational characteristics of 21 st Century

33. Four Generations Baby Boomers b 1945 - 60 age 45 – 60 Generation Xers 1960 - 75 30 – 45 DotComs 1975 - 90 15 – 30 Ferals 1990 - 05 0 – 15

34. Artie is an unsightly blemish on the smooth surface of restraint Copyright Creative Syndicates 2003

35. Generational Trend Profiles Generational Trend Profiles Baby Boomers 45 - 60   Downsizing their lives Empty nesters Married or divorced Retired or pt workers or not   Sense of community Set relationships Material status Identity from job   Security conscious Health conscious Seek new safe experiences   Defer to authority Love and hate change idealists

37.   Mobile Single Childless Net Dating Multi careers SOHO No Fixed Address Renters   I.D. Ephemeral Global Wired Materialism assumed Varied lifestyles Short term planners   Personal journey Me Generation Risk takers Fast decisions No commitment Environmental values   Defer to heroes only Expect & accept change   Mobile Single Childless Net Dating Multi careers SOHO No Fixed Address Renters   I.D. Ephemeral Global Wired Materialism assumed Varied lifestyles Short term planners   Personal journey Me Generation Risk takers Fast decisions No commitment Environmental values   Defer to heroes only Expect & accept change Generational Trend Profiles Generation Xers 30 - 45 Generational Trend Profiles Generation Xers 30 - 45

39. Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30   Own path No careers Temporary pairing Group socialising Parental home   Global I.D. Net relationships Non consumers I.D. from activity Planetary group mission   Immediacy Wired Multi channeled Multi actions   Temporary deference per usefulness Need & welcome change

41. Generational Trend Profiles Ferals Generational Trend Profiles Ferals 1 - 15  No patterns no boundaries no limits Wired into global village Global limitless relationships Momentary relationships Global limitless relationships Momentary relationships Global I.D. & commitment Global I.D. & commitment  I.D. from Global values Non consumers Planetary mission Future jobs unimportant Planetary mission Future jobs unimportant Unlimited channels Unlimited channels Telepathic communication Telepathic communication  No deference Respect per momentary need Live change Ignore all barriers Live change Ignore all barriers Generational Trend Profiles Ferals Generational Trend Profiles Ferals 1 - 15  No patterns no boundaries no limits Wired into global village Global limitless relationships Momentary relationships Global limitless relationships Momentary relationships Global I.D. & commitment Global I.D. & commitment  I.D. from Global values Non consumers Planetary mission Future jobs unimportant Planetary mission Future jobs unimportant Unlimited channels Unlimited channels Telepathic communication Telepathic communication  No deference Respect per momentary need Live change Ignore all barriers Live change Ignore all barriers

42. Some Handy Hints : Healthy Chaos Corporate Culture Focuses on organising : Focuses on organising : cross functional teams cross functional teams range of skills range of skills client focussed client focussed Creates support environment : Creates support environment : provides training provides training resources resources information information performance feedback performance feedback Some Handy Hints : Healthy Chaos Corporate Culture Focuses on organising : Focuses on organising : cross functional teams cross functional teams range of skills range of skills client focussed client focussed Creates support environment : Creates support environment : provides training provides training resources resources information information performance feedback performance feedback

43. Healthy Chaos Corporate Culture Healthy Chaos Corporate Culture Delegate : Delegate : responsibility responsibility decision making decision making accountability accountability Reposition hierarchy : Reposition hierarchy : from top to frontline teams from top to frontline teams action oriented action oriented accountable to clients accountable to clients Healthy Chaos Corporate Culture Healthy Chaos Corporate Culture Delegate : Delegate : responsibility responsibility decision making decision making accountability accountability Reposition hierarchy : Reposition hierarchy : from top to frontline teams from top to frontline teams action oriented action oriented accountable to clients accountable to clients

44. Healthy Chaos Corporate Culture Redefine best practice managers : Redefine best practice managers : lighten employees’ load lighten employees’ load teach employees self management teach employees self management coach everyone coach everyone create networks & alliances create networks & alliances Every client a market : Every employee a business Healthy Chaos Corporate Culture Redefine best practice managers : Redefine best practice managers : lighten employees’ load lighten employees’ load teach employees self management teach employees self management coach everyone coach everyone create networks & alliances create networks & alliances Every client a market : Every employee a business

45. Thriving in Healthy Chaos SUMMARY   Rate of change   Wealth driven to value driven   Technology drives all change   Huge generational differences   Young exponentially faster   As global world shrinks : cluetrain manifesto more knowledge wisdom spin detection more options individual demands necessitates intuitive thinking Resisting change is like holding your breath – if you succeed you die.

47. Thank you www.annimac.com.au