1. Create effective web content Pete Read: illuminateICT

3. Who are you talking to? List your customer types –Charities –Universities –Individuals (which ones) –Learners

4. Do you want them to… Visit your site Contribute content Contribute cash Book onto an event Talk to you Find comfort Find information

5. What words will each customer use Google Bing Yahoo

6. Tips for good content

7. Style Use small Words Use Small sentences Use SMALL Paragraphs Test your content using readability stats e.g. Word – Flesch Kincaid http://juicystudio.com/services/readability.php#readweb

8. Good content First paragraph punchy and summarise content Use bullet points Use key words in text and headings (over use may be punished) Cut the rubbish

9. Effective content Repost links to social media sites Call to action Note I rather assumed I would be welcome to visit your site. Wasting verbiage on such greetings don’t help…

10. Youtube, Bloggs and Podcasts

11. You tube http://www.youtube.com/watch?v=4y1sQj6 sHHAhttp://www.youtube.com/watch?v=4y1sQj6 sHHA

12. Blogging Gets people involved Brings people to your site Promotes discussion A good marketing tool

13. Pod casts Tools –Ipadio –Audacity Jing – screen casts

14. Bring news RSS Feeds and how it works http://www.youtube.com/watch?v=0klgLsSxGsU

15. Questions