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Outreach Services Standardizing Services to Enhance the Customer’s Experience.

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Presentation on theme: "Outreach Services Standardizing Services to Enhance the Customer’s Experience."— Presentation transcript:

1 Outreach Services Standardizing Services to Enhance the Customer’s Experience

2 “Order is the shape upon which beauty depends”. - Pearl S. Buck

3 STANDARD Read more: http://www.businessdictionary.com/definition/standard.html#ixzz23A2iLEnehttp://www.businessdictionary.com/definition/standard.html#ixzz23A2iLEne Universally or widely accepted, agreed upon, or established means of determining what something should be.

4 The STANDARD Our PROMISE Becomes

5 CUSTOMERS  Have expectations  Recognize changes

6 STANDARDIZATION Formulation, publication, and implementation of guidelines, rules, and specifications for common and repeated use, aimed at achieving optimum degree of order or uniformity in a given context, discipline, or field. Read more: http://www.businessdictionary.com/definition/standardization.html#ixzz23A3q3Qayhttp://www.businessdictionary.com/definition/standardization.html#ixzz23A3q3Qay

7 Touch Points with Customers

8 Benefit of Standardization Measure Quality & Quantity RETURN ON INVESTMENT STAFF PERFORMANCE SYSTEMS CUSTOMER SATISFACTION

9 Customer Satisfaction  GOODWILL  LOYALTY  SUPPORT FINANCIAL AND POLITICAL

10 How confident is your customer? Customer Satisfaction

11 Consistency & Continuity Lay the service foundation to generate consumer confidence. Customer Satisfaction

12 Standardize Identify Service Components  Objectives  Elements

13 Standardize Plan for When You Can’t Deliver

14 The Strategy Adopt the Customer’s Point of View

15 Outreach Workflow

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17 Bookmobile Service School Year

18 Factors motivating the service review:  Customer Safety  Customer Complaints  Multiple teams serving the same locations with different approaches Bookmobile Service School Year

19 Laying the Service Foundation

20 Know Your Customer  Behaviors  Preferences Step 1. Define Service Objectives Set the Standard

21 Define Service Objectives  Create library browsing experience for preschoolers  Safe boarding and exiting of bookmobile  Maintain consistency with service content Bookmobile Service School Year YEAR 1

22 Time  Time of day  Length of duration Space  Customer receives  Customer’s perspective Step 2: Define Service Elements Set the Standard

23 STAFFCUSTOMER RECEIVES DRIVERMUSIC PLAYING WHILE BOARDING Safety OTAWELCOME / GREETINGS DRIVERTAKES RETURNED MATERIALS OTAGROUND RULES REVIEWED Safety OTAWHAT’S NEXT EXPLAINED Bookmobile Service Laying the Foundation BEGIN “HELLO” 5 minutes Our Promise Time Year One

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26 STAFF ASSIGNEDCUSTOMER RECEIVES OTABROWSING EXPERIENCE OTAREADER’S ADVISORY OTA & DRIVERACCOUNT RESOLUTION OTA & DRIVERCHECK-OUT OTAREJOIN GROUP & SIT DOWN WITH BAG OF BOOKS MIDDLE Our Promise 20 minutes Time Year One Bookmobile Service Laying the Foundation

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29 STAFF ASSIGNEDCUSTOMER RECEIVES OTATHANK YOU FOR PARTICIPATING AND YOUR GOOD BEHAVIOR OTAENCOURAGED TO VISIT NEIGHBORHOOD LIBRARY DRIVERMUSIC PLAYING Safety OTASTOP & GO EXIT ACTIVITY Safety CLOSE “GOODBYE” Our Promise 5 minutes Time Bookmobile Service Laying the Foundation Year One

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31 Bookmobile Service School Year SERVICE ENHANCEMENTS  Simplify the return of materials for care providers  Model and practice early literacy skills with preschoolers and care providers  One on one practice of early literacy skill at check-out YEAR 2

32 STAFFCUSTOMER RECEIVES DRIVERMUSIC PLAYING WHILE BOARDING OTAWELCOME / GREETINGS DRIVERRETURNED MATERIALS Burgundy bags OTATEACHERS SIGNS IN CLASS Safety OTAGROUND RULES REVIEWED OTAWHAT’S NEXT EXPLAINED BEGIN “HELLO” Our Promise 5 minutes Time Year Two Bookmobile Service Enhancements

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35 STAFF ASSIGNEDCUSTOMER RECEIVES OTAQUICK & EASY EARLY LITERACY ACTIVITY OTABROWSING EXPERIENCE OTAREADER’S ADVISORY OTA & DRIVERACCOUNT RESOLUTION OTA & DRIVERCHECK-OUT & ‘MY TIME’ OTAREJOIN GROUP & SIT DOWN WITH BAG OF BOOKS MIDDLE Our Promise 20 minutes Time Year Two Bookmobile Service Enhancements

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38 STAFF ASSIGNEDCUSTOMER RECEIVES OTATHANK YOU FOR PARTICIPATING AND YOUR GOOD BEHAVIOR OTAENCOURAGE TO VISIT NEAREST BRANCH Show picture of branch DRIVERMUSIC PLAYING OTASTOP & GO EXIT ACTIVITY Bookmobile Service Enhancements CLOSE “GOODBYE” Our Promise Year Two 5 minutes Time

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40 What do you offer customers when you can’t deliver?

41 Fall Back Position Compensate the Customer to Keep or Build Goodwill  Exception to the Rule  Consolation Prize

42 STAFF ASSIGNEDCUSTOMER RECEIVES OTACLASSROOM VISIT OTAPICK UP RETURNS OTADELIVER BAGS OF BOOKS Bookmobile Service Visit with a Van FALL BACK POSITION 10 minutes Space = Service Elements Our Promise

43  Setting Up a New Service  Trying to Solve a Problem  Introducing Something New S TANDARDIZING S ERVICES

44 STAFFCUSTOMER RECEIVES BEGIN “HELLO” Your Promise __ minutes Time _____________ Service

45 STAFF ASSIGNEDCUSTOMER RECEIVES MIDDLE ___ minutes Your Promise Time _____________ Service

46 STAFF ASSIGNEDCUSTOMER RECEIVES __________ Service CLOSE “GOODBYE” Your Promise __ minutes Time


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