1. Internet and Shanghai Youth A Media Culture Perspective

2. Zhang Guo-Liang & Yang Peng Center for Information and Communication Studies, Fudan University, Shanghai, China School of Journalism, Fudan University, Shanghai, China

3. Internet and Shanghai Youth A Media Culture Perspective The necessity to study the young netizens A brief description of the interaction between Internet and Shanghai youth Our point of view on what is right and what is wrong Our proposals on how to deal with all those problems

4. Part I The necessity to study the young netizens Young netizens : the majority of net users in China. Shanghai youth : our target in the first place. Cyberculture & youth culture: a media culture perspective. Research methods applied.

5. Part II The interaction between Internet and Shanghai youth Information exploration behavior Online contact behavior Cyberculture product of the youth

6. Information exploration Public information seeking behavior The transition of public communication and young netizens Young netizens’ idea concerning public information

7. Online contact behavior (Virtual community) Online contact: Individual behavior Online contact: Group behavior Online peer-groups interaction and youth culture

8. Cyberculture product of the young netizens (Internet content) Online contact language Web arts Interactive games

9. Part III what is right and what is wrong (Concept of value) Surmounting (or SUBLATING) cyberculture and the superior form of youth culture Anti-culture, transgressing form of youth culture and the legal, ethical disorders in cyberspace Cyberculture and the socialization of youth New mode of peer-groups interaction

10. Part IV How to deal with those problems concerning the youth (Policy proposals) A constructive cyberculture Different models of Social control Media education (media literacy): new concept