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Design Basics Introduction Color Type J187 Class 2 IIMM J187 Introduction to Interactive Multimedia.

Published byNancy Copeland Modified over 9 years ago

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Presentation on theme: "Design Basics Introduction Color Type J187 Class 2 IIMM J187 Introduction to Interactive Multimedia."— Presentation transcript:

1 Design Basics Introduction Color Type J187 Class 2 IIMM J187 Introduction to Interactive Multimedia

2 Problem Solving  Visual or Design Element:  Anything on the page as well as the lack of anything (space).  Images, text, lines, shapes, graphics, spacing, etc. Design is about: Communication Creating Interest Solving Problems

3 CRAP Design C.R.A.P: Contrast Repetition Alignment Proximity

4 Contrast Use colors, shapes, sizes, fonts, space and imagery to create contrast in design. Avoid colors and typefaces that are similar.

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6 Repetition Repeat visual elements throughout the design Communicates consistency and brand

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8 Alignment Where’s my boat?Dock 4, Slip 20.

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10 Proximity Similar Items Closer, Different farther apart.

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12 Color

13 CMYK or RGB? CMYK  For Print  Pigment  DO NOT USE IN CLASS! RGB  For Screens  Light  ALWAYS USE IN CLASS! WE WILL NEVER USE OR SPEAK OF CMYK IN THIS CLASS AGAIN!

14 Color Wheel

15 Primary Colors Wheel is based on the equal spacing of the primary colors Red, Yellow and Blue

16 Secondary Colors Equal combinations of those primary colors Orange, Green, Violet/Purple

17 Tertiary (third) Colors The next level of equal combinations The color blue-green for example.

18 Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

19 Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

20 Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

21 Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

22 Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

23 Shades and Tints Add BlackAdd White

24 Warm and Cool Colors WarmCool

25 Color Scheme Selection http://kuler.adobe.com/#themes/rating?time=30 http://colorschemedesigner.com/ Image Selection in Photoshop

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